*All historical figures cited are adjusted to today’s dollars.
It’s the last full weekend of the summer, the last weekend of me being 27, and the last weekend for Friday Forecast on InContention. A time of introspection. A time of reflection. A time of paying another $20 to see those blue things in 3D again. I can’t wait to not see it again… for the first time.
The dog days of August are notoriously tough on the multiplex as kids start heading back to school so don’t expect any Oscar nominations for this week’s crop of films. Leading the pack is “The Last Exorcism” from Lionsgate. This could be the first time in that company’s history that one of its films takes the top spot away from another one of its films. A low budget faux-documentary, Lionsgate picked up distribution rights and has sold it fantastically with sharp trailers and posters.
Exorcism is a foolproof box office meme, with Sony able to milk a $37.3 million debut for “The Exorcism of Emily Rose” in September 2005. That film had some movie stars and a true story hook, while Lionsgate is definitely no Sony, but we should still be looking at a strong opening for the film. Something like $18 million, but if Lionsgate can get some stories printed about audience members puking, then you can bump that up to $22 million.
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