FRIDAY FORECAST: A bunch of ‘Losers’

Posted by · 2:03 pm · April 23rd, 2010

*All historical figures cited are adjusted to today’s dollars.

Jennifer Lopez hasn’t been on screen since “El Cantante” in 2007 and hasn’t toplined a romantic comedy since “Monster-in-Law” in 2005. That’s a long, five year gap and it’s no surprise that J. Lo is returning to the only genre that has brought her success to make a comeback. Unless you count “Anaconda,” which I don’t, because obviously, the real star of that movie was Owen Wilson.

But now she’s back with “The Back Up Plan,” a hilarious comedy about first dates and due dates. And kooky lesbians having natural birth parties and playing bongos. Lopez will get no help courting audiences from her male co-star, who is completely unknown to anyone who isn’t an enormous fan of “Whiteout” or “The Invisible.”

She is getting a lot of help from CBS Films, who are promoting the living piss out of the movie, despite seeing no return for similar efforts with “Extraordinary Measures.” The trailers are weak, the premise is ridiculous and the leading actress is on the decline. So why do I get a horrible feeling that this will actually do alright? The market is a wasteland at the moment and romantic comedies are nowhere to be found so I think this one may walk away with $11 million or so.

Warner Bros. tries a little reverse psychology with the title of their new film. You see, “The Losers” is actually about a bunch of badass tough guys who are totally awesome. They fight and blow shit up and hang out with chicks who are really into that sort of thing. The movie stars Javier Bardem Jeffrey Dean Morgan, Zoe Saldana, Chris Evans and Jason Patric in a who’s who of people-soon-to-be-way-more-famous or used-to-be-way-more-famous. It’s also from the director of “Stomp the Yard” so don’t be surprised if there’s a dance-off to settle the whole CIA revenge thing. I’m thinking another $11 million figure here so the race could be tight.

The race for second place that is, because “How to Train Your Dragon” should take the top spot after narrowly getting pipped to the crown by “Kick Ass” last week. The animated hit has had stellar word of mouth and should easily capitalize on the weak new releases to emerge victorious. It may even improve on its gross from last week. You never know. “Kick Ass” will have to settle for a 50% drop I’m afraid, even though IMDb tells me it’s one of the greatest movies ever made (slightly better than “Cool Hand Luke” and “High Noon”). “Death at a Funeral” will also fall in the 40-50% range, unless I’m underestimating the rewatchability of Martin Lawrence saying, “Daaamn!”

But wait! Is “Oceans” a potential spoiler? The movie opened at number one yesterday, on Earth Day, with $2.5 million. Well, “Earth” grossed $4.1 million on Earth Day last year en route to a $9.1 million weekend so I think we can expect “Oceans” to do around $6 million. Limiting their scope seems to have limited their grosses. Bad news for the next title for DisneyNature- “Sticks.”

That’s it. I think we’re looking at one of the lowest grossing weekends of the year and a chance for everyone to chill out and go play Laser Tag instead. Or whatever the kids do these days.

What are you guys seeing this weekend?

→ 10 Comments Tags: , , , , , , , , | Filed in: Box Office · Friday Forecast

10 responses so far

  • 1 4-23-2010 at 2:47 pm

    Fitz said...

    I think The Losers could pull off an upset because of the general trend of fun, dumb action comedies doing well at the box-office.

  • 2 4-23-2010 at 4:29 pm

    linaf said...

    Is just me or Saldana has not became a huge star like Sam whateverhisname? Maybe because no one saw her face in Avatar.

  • 3 4-23-2010 at 7:54 pm

    James D. said...

    I am glad someone else had to do a double take when they thought they saw Javier Bardem in an action movie.

  • 4 4-23-2010 at 8:17 pm

    Anna said...

    That’s cause Saldana has only crappy roles since her two franchise films while Sam Worthington, outside of Clash, has dramatic movies coming out with legit co-stars like Keira Knightley and Helen Mirren.

  • 5 4-23-2010 at 9:18 pm

    al b. said...

    I’m predicting a $5 million weekend next year for “Sticks”! Haha, that was priceless!

    Anyway, definitely Dragon will be #1 with $15 million, followed closely by Losers at #2 and Back-Up Plan at a close 3.

  • 6 4-24-2010 at 12:40 am

    BJT said...

    It’s no better on the East of the Atlantic either.

    Here we have a choice between Date Night or It’s a Wonderful Afterlife in the bigger releases.

    Luckily there’s Agora and Dogtooth out limited – not sure which to go for mind.

  • 7 4-24-2010 at 12:49 am

    Guy Lodge said...

    BJT: The easy answer is Dogtooth, if you can stomach it. If not, I thoroughly recommend La Danse and Life During Wartime — this is actually a great week on the arthouse circuit.

    Agora, however, is dreary beyond words.

  • 8 4-24-2010 at 8:20 am

    MovieMan said...

    “The Back-Up Plan” is horrendous. Five years, and all Jennifer Lopez could find was that? Kinda reminds of “All About Steve” from last September. Hideous A-lister.

    “The Losers” is mildly diverting mediocrity. “Kick-Ass” came out first and as such, it was more involving as satirical superheroism.

    “Oceans” is pretty, but not informative or enlightening in any respect. I was a big fan of “Earth,” but Disneynature’s newest isn’t up to snuff. Shame.

  • 9 4-24-2010 at 1:04 pm

    Chad Hartigan said...

    MovieMan, I sure hope you get paid to see all these movies every weekend.

  • 10 4-24-2010 at 1:22 pm

    ninja said...

    ha,ha, great headline!

    @ Movie Man ““The Losers” is mildly diverting mediocrity. “Kick-Ass” came out first and as such, it was more involving as satirical superheroism.”

    Looks like cross-appeal of satirical superheroism is non-existing. The Losers is,well, a loser and Kick Ass dropped over 60% indicating not only disinterest among non-geeks (which we knew about last week) but that geeks aren`t coming back for repeat viewings either.