In Contention

Category: Box Office

  • SUNDAY CENTS: Jigsaw scared off by ‘Paranormal Activity’

    Paranormal ActivityFour weeks after opening on 12 screens with only midnight shows, “Paranormal Activity” has topped the box office and made mincemeat out of the “Saw” series. Paramount’s no-budget thriller earned $22 million this weekend on 1,945 screens and saw its total stretch past $60 million.

    This type of ascent to the summit hasn’t been seen since “My Big Fat Greek Wedding” in 2002 and with at least one more lucrative weekend over Halloween, the film has surely etched its name in the record books as one of the most profitable of all time. Congratulations to everyone involved and thanks for making it look so easy, you jerks!

    Second place goes to “Saw VI,” which earned a rough $14.8 million. This is easily the lowest debut of the franchise and is less than half of what “Saw V” pulled in last year. The films are undoubtedly cheap to produce so it may not mean that “Saw VII” is off the table, but some significant changes will have to be made. And they will probably be made in 3D. Obviously, the innovation of “Paranormal Activity” just made a sixth helping of Jigsaw’s puzzle murders seem a little stupid.

    “Where the Wild Things Are” fell a troubling 56%, which wasn’t entirely unexpected after it was revealed that only 29% of the opening weekend audience was parents with children. This was more of a fanboy title and the mixed reception dictated the decline. But with $54 million already in the bank, execs at Warner Bros. can’t be too worried about it and perhaps this success means that a few puppeteers can get out of the unemployment line for a while in Hollywood.

    (more…)

  • SUNDAY CENTS: ‘Wild Things,’ you make everything…groovy

    Where the Wild Things AreWell, it was maybe the most anticipated PG-rated film amongst the young adult set since “Star Wars Episode I: The Phantom Menace” and “Where the Wild Things Are” landed with a bang this weekend. The Spike Jonze adaptation grossed $32.5 million to top the box office and justify all the bickering and problems during production between director and studio.

    Warner Bros. is having quite a year with unique directors tackling projects and possibly turning in a different movie than the studio was expecting (“Observe and Report” and “The Informant!” also come to mind), but it’s hard to imagine the film doing this well without a name like Jonze behind it. Kids made up only half of the audience and the broad appeal amongst all age groups should help with staying power over the next few weeks, even though reaction seems to be slightly mixed to positive.

    “Law Abiding Citizen” took the runner-up spot in a bit of a surprise. The action/thriller grossed a strong $21.3 million, which would have been enough to top the chart on this same weekend last year. That’s a new high mark for Overture Films and another feather in Gerard Butler’s 2009 cap after “The Ugly Truth.” He may not be headed to an Oscar anytime soon but he has to be commended for turning the freak box office performance of “300” into bona fide movie stardom.

    “Paranormal Activity” continues to gross paranormal numbers with another $20.2 million this weekend from 760 theaters. It’s not quite at the pace that “The Blair Witch Project” was at when it expanded but with a 2,000+ theater roll-out planned for next weekend and Halloween fast approaching, this no budget exercise should be knocking on the door of $100 million when all is said and done. Flabbergasting.

    (more…)

  • SUNDAY CENTS: Phenom ‘Activity’

    Couples RetreatThe number one movie at the box office this weekend was Universal’s “Couples Retreat” with $35.3 million. That’s the ninth-biggest October debut in history and the biggest total ever tallied on this particular weekend of the year, but it’s not the biggest success story of the weekend. Not by a mile.

    No other films were released wide to compete against Vince Vaughn and company, so the (last) resort comedy was able to stretch its legs and monopolize the date crowd despite poor reviews. Mainly, people showed up to see if the filmmakers actually had the gall to cast Jon Favreau as the irresistible ladies man. Now that’s comedy.

    “Zombieland” dropped a very good 39% due to the lack of new competition and has shot up close to $50 million total already. Second weekend holds were pretty good all around with the “Toy Story” double feature dipping 39% as well and “Whip It!” falling 40%. Only “The Invention of Lying” seems to have missed out on the good word of mouth and falls 52%.

    But let’s talk about “Paranormal Activity.” The film opened two weeks ago with midnight showings only at 12 theaters in college towns. It averaged $6,489 at each of them, which was pretty impressive. Last week it expanded to 33 screens and a couple of Friday and Saturday evening shows, which turned into a $16,129 per theater average for the weekend. Again, impressive, and proof that Paramount’s unusual distribution approach (which at first appeared like just dumping unwanted product with a contractually obligated release) may actually be working.

    (more…)

  • SUNDAY CENTS: ‘Zombie’ lands at the top

    ZombielandFox may not be able to get teens excited about horror comedy but Sony sure can as “Zombieland” debuted with an impressive $25 million and the number one spot.The studio  makes a killing off these types of relatively low budget genre titles (“Obsessed”, “Lakeview Terrace”) and you have to hand it to the marketing department for turning yet another one into a winner. I mean, this is the studio that can get a film like “21” a $24 million opening weekend and that’s pretty amazing.

    Sony holds the runner-up spot as well with the animated hit “Cloudy With a Chance of Meatballs.” Another slim drop, this time 33%, gave the film a $16.7 million weekend and $82.4 million in the books already. In a few weeks it’ll become only the fifth film released in September this decade to cross $100 million joining illustrious company like “Sweet Home Alabama” and “Remember the Titans.”

    “Meatballs” was served a healthy dose of competition by Disney’s 3D double feature of the first two “Toy Story” films. $12.5 million is pretty exceptional for films that are widely available on DVD and were never meant to be seen in 3D in the first place, so Disney can laugh all the way to the John Ratzenberg-voiced piggy bank.

    Warner Bros. and Ricky Gervais exceeded mild expectations with “The Invention of Lying” by grossing $7.4 million and stealing fourth place. That’s an improvement over the $5 million of “Ghost Town” and makes Greg Kinnear look like the box office poison in this equation. Gervais is crafting a pretty strange big screen career for himself and this result will help get his next milquetoast idea past the pitch stage.

    (more…)

  • SUNDAY CENTS: Great ‘Balls’ on fire

    SurrogatesAmerica lined up for seconds as “Cloudy With a Chance of Meatballs” topped the box office for the second weekend in a row, dropping only 19% to $24.6 million. That’s a fantastic hold for the only family film out in the market and makes $100 million a very real possibility, if not a formality.

    It was an otherwise slow and disappointing frame at the multiplex as audiences found some other way to entertain themselves. Did football season just start?

    Second place went to Disney’s “Surrogates,” which grossed $15 million. While that might sound a little soft, it’s actually better than Willis’s average for this type of film in recent years as “Perfect Stranger,” “Lucky Number Slevin,” “16 Blocks” and “Hostage” all did less than $13 million. The trailer was great but the posters featuring robot models were pretty weak and I think Disney missed an easy chance to take the top spot.

    MGM released its first film since “Valkyrie” amidst reports of possible bankruptcy and the $10 million pulled in by “Fame” is probably not going to help matters much. When dance films like “Stomp the Yard” and “Step Up” can pull in $22 million each, a remake of a well-known classic shouldn’t pull in less than half of that. Of course, I use the term “classic” as loosely as they use the term “remake.”

    (more…)

  • SUNDAY CENTS: ‘Cloudy’ clears up box office

    Cloudy with a Chance of Meatballs(EDITOR’S NOTE: My fault on the belated nature of Chad’s column.  Back on track next week.)

    *All historical figures cited are adjusted to today’s dollars.

    It had been almost two months since a PG-rated film hit the marketplace and parents were desperate for something to take their kids to. The result is “Cloudy With a Chance of Meatballs” topping the chart with $30.1 million and the seventh-biggest September debut of all time.

    It also tops the $25.9 million of “Open Season” to become the biggest animated debut ever for Sony, which is not really considered a major player in that arena. The real money here should be in fast food tie-ins, though. Why haven’t I seen a correlative toy in my happy meal? Somebody dropped the (meat)ball there.

    A distant second place is where “The Informant!” landed with a $10.5 million gross. I’ve said it before and I’ll say it again: 2009 is the year of the mustache and the proof is in the pudding. Anyway, this performance is more or less identical to the $10.8 million debut of “Michael Clayton” and I see no reason why this can’t perform with similar legs, reaching $40-$50 million total. That’s plenty enough to buy Matt Damon some Slim-Fast shakes and keep him on the lips of Oscar voters come January.

    (more…)

  • SUNDAY CENTS: ‘Do Bad’ does good!

    I Can Do Bad All By Myself*All historical figures cited are adjusted to today’s dollars.

    Another day, another dollar for Tyler Perry. The man has released two films a year since 2006 and can’t seem to be unsuccessful if he tried. “I Can Do Bad All By Myself” is an easy candidate for worst title of the year, but it opened to the tune of $24 million and first place by a mile.

    That ranks as Perry’s third-biggest debut as director and his best outside of February. If you are looking for one of the most unique and successful box office stories of the decade, look no further than the rise of the Perry Empire. He is the Pixar of religious cable-TV drama meets fat suit comedy.

    Second place goes to “9,” which earned $10.9 milion over the weekend and $15.3 million since opening on Wednesday. For a PG-13 rated animated flick with seemingly very little appeal outside of young males, that’s a great result. The best thing about this success is that all you need is a potato sack and a highlighter and you’ve got a recognizable Halloween costume. You’re welcome.

    “Inglourious Basterds” holds firm in the top three and passes the $100 million mark in the process. Tarantino was in very real danger of making a series of films that diminished his audience rather than expanded it, but he has turned it around here. Now all you need is a Clark Gable mustache and some prop scalps and you’ve got a recognizable Halloween costume.

    (more…)

  • MONDAY CENTS: ‘Destination’ Labors to another victory

    All About Steve*All historical figures cited are adjusted to today’s dollars.

    Labor Day is known as the end of the summer season and the void it causes at the multiplexes is the underline to that point. This year was no different as “The Final Destination” repeated at the top of the chart with $15.4 million over the four-day period. Even with an extra day, that’s still a 44% drop from last week, but as you’ll see with “Halloween II,” it could have been a lot worse. The film’s running total has passed $50 million, which means that Warner Bros. is scrambling to invent 5D technology to make the naming of the fifth film more convenient.

    Second place goes to “Inglourious Basterds,” which could very well be number one when actual figures are released tomorrow. Another $15 million takes the cume to $95.2 million and earns the film a place in the top 10 success stories of the summer. Revisionist World War II films are now totally in vogue and “Harold and Kumar Inadvertently Join the Third Reich” is currently on the fast track.

    Third place goes to our first debut of the week, “All About Steve,” starring Sandra Bullock and Bradley Cooper. To those who thought I was low-balling the film last week I just want t0 say: “Good call.”  Despite a staggering 5% rating at Rotten Tomatoes, the film managed to sucker $13.9 million worth of lonely women and whipped men to the theater. Personally, it’s a rule of mine to avoid films that have a lame pun for a title.

    (more…)

  • SUNDAY CENTS: ‘Halloween’ suffers ‘Final’ cut

    The Final Destination*All historical figures cited are adjusted to today’s dollars.

    When it comes to a death match, would anyone bet against death himself? Two high profile horror franchises released their latest installments on the last weekend of the summer and the winner is “The Final Destination.”

    $28.3 million is a new high for the series and proves the value of 3D, at least as far as body parts flying out of the screen are concerned. There’s no other explanation as to why these movies would continually improve since they are, quite literally, the exact same plot done again and again with only the most minor of tweaks. Now the only interesting thing about the series is trying to guess what they’ll call the next movie. “The Real Final Destination: Honest”?

    “Halloween II” could only muster up $17.4 million for third place, which is a steep drop from the original film’s showing, most likely because everybody hated that movie. Rob Zombie seemed to offer nothing but more of the same and if uncomfortable glasses and flying body parts coming straight at me aren’t in the equation, then there’s nothing else to say.

    It’s interesting that the Weinsteins chose to release this only one week after their other big summer film and against competition they should have known they would lose to.

    Sandwiched between those two is Quentin Tarantino’s “Inglourious Basterds.” A respectable 48% drop to $20 million for the weekend and $73.8 million so far means that Tarantino and his film have to be taken a little more seriously by Oscar. I mean, it’s got World War II subject matter, a return-to-form director, critical and public approval, Mike Myers. Three of those four things, the Academy can’t resist.

    (more…)

  • To adjust or not to adjust — thoughts on box office reporting

    Box officeIt seems every week somebody writes a comment on the Sunday Cents column questioning the historical figures I present or wondering why I choose to use adjusted numbers when I cite them. The answer, I suppose, is pretty simple. I feel that’s the way to most accurately provide context for what happens today.

    Tracking box office in general is a fool’s game. Box office reporting is done by the studios that release the films on, more or less, the honor system. In other words, a theater playing “Julie & Julia” calls Sony and reports their gross and Sony compiles it and reports it to the press. What’s stopping them from inflating the actual figures? Nothing really.

    There are independent services that also compile grosses from theaters and every studio has a general idea of what every other film is doing but neither is 100% accurate. So when it comes time to report a final figure for “Indiana Jones and the Kingdom of the Crystal Skull”’s opening weekend ($100.1 million, if you forgot), there’s no way that Paramount is reporting a figure under $100 million, even if it actually clocked in at $99.2 million.

    (more…)

  • SUNDAYE CENTZ: Glory for ‘Basterds’

    Inglourious Basterds*All historical figures cited are adjusted to today’s dollars.

    An advertising campaign built around aggressive violence and the reputation of a polarizing director, a late August release date and mixed early word coming out of Cannes were all factors working against “Inglourious Basterds” leading up to its release. All for naught, however, as the film took in a fantastic $37.6 million, marking a new career high for the director.

    Films opening at this point in August simply aren’t supposed to do this well, with the previous high debut on this particular week in the year belonging to “Blade” with $26.1 million in 1998. For The Weinstein Company, this is very welcome news and serves as only the company’s second number one film and first since “Scary Movie 4” in 2006. It is bad news, however, for 2nd grade spelling teachers.

    Interestingly enough, the debut is a near mirror image of last week’s “District 9,” which dropped a very respectable 49% to $18.9 million and second place. The running total stands at $73.5 million and the film continues to generate talk around the water cooler. And by water cooler, of course I mean anonymous virtual chat rooms.

    “The Time Traveler’s Wife” dipped 46%, probably because people realized that a movie about the person who travels through time would have been way more exciting than the movie about the person who sits around waiting for him to come back.

    Tarantino’s old partner in crime, Robert Rodriguez, tried to one-up him with pandering children’s fantasy but “Shorts” came up short (ba-zing!) at $6.6 million and sixth place. Rodriguez loves to throw one of these kids movies in every few years or so and that’s cool, but maybe he should come up with something a little more clever than a rock that grants wishes next time.

    (more…)

  • SUNDAY CENTS: ‘District’ shines

    District 9*All historic figures cited are adjusted to today’s dollars.

    Internet hype doesn’t always translate into box office success, but “District 9” was able to live up to the buzz and debut with a strong $37 million and the top spot this weekend. For a film that cost a reported $30 million to make, this is obviously a huge win for Sony and one of the bigger surprises of the summer. As a buddy succinctly put it in a tweet: “’District 9’ might be the only movie this year I want to see that I didn’t know I wanted to see six months ago.”

    Credit the fantastic marketing and an interesting/original concept in a summer-friendly genre for the success. The first two weeks of August are typically robust but then the month just dies and only two movies released past the 14th of the month have debuted higher than “District 9” (“Freddy vs. Jason” and “Mortal Kombat”). Audience reception is fantastic so I can see this one sticking around enough to reach $85 million or so. Now, who else is going as Wicus with a prawn arm for Halloween?

    “G.I. Joe: The Rise of Cobra” takes second place after a 59% drop to $22.5 million. That actually could have been worse so Paramount will take it. The running total is already $98.8 million and that’s enough to encourage the inevitable sequel. Might I suggest the title “G.I. Joe: The Recasting of Channing Tatum?”

    Third place goes to “The Time Traveler’s Wife” with $19.2 million. I’ve got nothing to say about this because quite frankly, this movie bores me. I like Rachel McAdams so I wish she’d hurry up and make a movie that looks halfway tolerable again.

    “Julie & Julia” dropped a respectable 38% to $12.4 million and that should be the largest drop it experiences during its run. No other direct competition comes into play until “All About Steve” after Labor Day so I expect Meryl and Amy to be the number one choice for adult females for a while.

    (more…)

  • SUNDAY CENTS: ‘G.I.’ dough

    G.I. Joe: The Rise of Cobra*All historical figures are adjusted to today’s dollars

    Paramount secured what is likely to be the last blockbuster opening of the summer with “G.I. Joe: The Rise of Cobra” this weekend. For a film that was plagued with bad buzz a few months ago and was withheld from most critics, a $56.2 million start is a fantastic result and on par with other kid-friendly action films like “Fantastic Four” and the early August start of “XXX.”

    Of course, legs will be atrocious and a total gross of around $120 million is the likely tipping point, but Paramount will be more than happy to take that to the bank along with solid international grosses. It may not be a “Transformers”-like success, but the studo must have known Stephen Sommers is no Michael Bay. And Marlon Wayans is no Shia LaBeouf.

    Sony’s “Julie & Julia” had a solid bow in the runner-up spot with $20.1 million on nearly half the screens of “G.I. Joe.” To be honest, I thought it would be bigger, but this is a film that could definitely play well through Labor Day. Reviews are good enough and older audiences are the only demographic left who don’t necessarily rush out on opening weekend. “Mamma Mia!” only debuted with $27.8 million en route to a $144.1 million finish, let’s not forget. Forget 3D, perhaps this was the film to usher back smell-o-vision.

    (more…)

  • SUNDAY CENTS: ‘Funny’ money

    Funny People*All historical figures are adjusted to today’s dollars.

    It was no laughing matter at the box office this weekend as Judd Apatow’s “Funny People” opened at the top spot with a disappointing $23.4 million. Not only is that lower than both “The 40 Year Old Virgin” and “Knocked Up,” but it’s also the lowest figure to top this particular summer weekend since “A Time to Kill” in 1996. Don’t forget that “Virgin” and “Knocked” cost $26 million and $30 million, respectively, while “Funny People” carries a price tag of $70 million.

    Bottom line: this film didn’t perform like an Adam Sandler summer comedy at all. This is a guy who has opened six low-brow comedies in the summer months and had an average debut of $46.0 million. “You Don’t Mess With the Zohan” opened with $38.5 million, for Pete’s sake. Even his notorious misfire “Little Nicky” opened to $21.4 million. So no matter how Universal wants to spin this, it’s not pretty. It dropped from Friday to Saturday, indicating that fanboy rush and word of mouth is not going to be great enough to keep it in theaters much longer than Labor Day.

    I think a $65 million finish is the best-case scenario and Apatow has officially lost his “cancer subplot” and “two-hour-plus running time” privileges. And you can kiss those Best Original Screenplay chances goodbye.

    “G-Force” fell 46% to third place and $17.1 million. The guinea pigs already have $66.5 million in the bank so go ahead and mark your calendars for “G-Force 2” in July 2011. And just to reiterate, no matter how bad or good you think “Funny People” is, it’s a filmmaker with a distinct voice trying something a little different and people soundly rejected it in favor of films like this.

    (more…)

  • SUNDAY CENTS: ‘G-Force’ hits the G-spot

    G-Force*All historical figures cited are adjusted to today’s dollars.

    $32.2 million worth of Americans needed to see what happens when talking guinea pigs are entrusted with saving the world this weekend and have made “G-Force” our number one movie at the box office. Since I predicted $35 million last week, I can’t say this was unexpected, even if it is depressing. With yet another solid performance, the days of talking CGI critters interacting with cash-strapped human actors are just beginning.

    Second place goes to “Harry Potter and the Half-Blood Prince,” which dipped a now standard 61% to $30 million. It was only eight years ago when the first film opened but its 36% second weekend drop is already a figure from a bygone box office era. In 2009, if you open above $50 million and drop under 50%, then you are a word of mouth sensation.

    “Potter” has $221.8 million in the bank after 12 days, which is third best in the series at this point but I think we’re still looking at the second lowest total grosser when it’s all said and done.

    Katherine Heigl and Gerard Butler tried to convince Americans that no matter how repulsive or reprehensible you find someone, if you spend a little bit of time with them you will fall in love – providing they are attractive, of course – in “The Ugly Truth” and $27 million worth of patrons took the bait. That’s not quite “The Proposal” numbers but it won’t do either star any harm in landing their next awful projects.

    (more…)

  • SUNDAY CENTS: Wild about ‘Harry’

    Harry Potter and the Half-Blood Prince*All historical figures are adjusted to today’s dollars.

    To the surprise of no one, “Harry Potter and the Half-Blood Prince” was the number one movie at the box office this weekend with $79.5 million. The film made an additional $80.1 million on Wednesday and Thursday, so Daniel Radcliffe and company have just under $160 million in the bank after five days. Comparisons to other Potter flicks are pointless except the previous entry since it was the only other film to debut on a Wednesday in the summer.

    “Order of the Phoenix” opened in 2007 to $80.5 million over three days and $146 million for five. This latest installment already seems a bit more front-loaded, so I think we might be looking at a total gross in the same ballpark as the $288 million for “The Prisoner of Azkaban,” which is currently the lowest earner of the franchise. But with worldwide sales, DVD and merchandise, every film in this 8-part series is worth about a billion dollars each to Warner Bros., so any scrutiny on the numbers is irrelevant.

    “Ice Age: Dawn of the Dinosaurs” holds on to second place for the third week in a row by dropping 36% to $17.7 million. A fourth film is already in the works where the three prehistoric friends get frozen and then thawed out in modern times for a museum exhibit. So, basically, it’s “Star Trek IV” with woolly mammoths. Where do I start the line?

    “Bruno” dropped a brutal 73% to fourth place and $8.4 million. In terms of major wide releases, only “Gigli,” “Friday the 13th,” “Star Trek: Nemesis” and George A. Romero’s “Land of the Dead” have lost more of their opening weekend audience. As I mentioned in last week’s piece, though, this was not unexpected and won’t keep Universal from making a tidy profit on their investment.

    (more…)

  • SUNDAY CENTS: One fine gay

    Bruno*All historical figures cited are adjusted to today’s dollars.

    Sacha Baron Cohen’s full frontal assault on audiences took the top spot at the box office this weekend with an estimated $30.4 million from 2,756 screens. Considering that “Borat” made $29 million from 837 screens in its debut and then $31 million from 2,566 in its second weekend, I think it’s safe to say that lightning hasn’t struck twice in the same spot here.

    Universal can still be happy with its $40 million investment as the film has bright prospects overseas and on home video. But with almost 50% of the weekend figure coming from Friday alone, the signs are there for this to vanish from U.S. theaters pretty quickly. $65 or $70 million seems like the probable domestic total, or roughly half of what “Borat” finished with.

    If you’re looking for an explanation, I’ve got one for you: Gay Sexual Content = Box Office Poison in 60% of the country.

    “Ice Age: Dawn of the Dinosaurs” retains the runner-up position with a slim 33% drop from its somewhat disappointing debut. Another $28.5 million in the bank brings the running total to $120.6 million and sets the film on track to finish in the $175 million range, or exactly what was expected of it. Ray Romano may actually have himself quite the successful film career, as long as we never have to see his face again.

    (more…)

  • SUNDAY CENTS: Photo finish on ‘Ice’

    Ice Age: Dawn of the Dinosaurs*Historical figures quoted are adjusted to today’s dollars.

    It was another close race at the box office this weekend with estimates calling it an exact tie between “Ice Age: Dawn of the Dinosaurs” and “Transformers: Revenge of the Fallen,” but Monday actuals might tell a different story.

    The third entry in the animated series (only the second major animated franchise to reach three films) earned $42.5 million for the three-day weekend and $67.5 million since opening on Wednesday.  Independence Day falling on a Saturday was always going to hurt but given the fact that the first two “Ice Age” films opened with $57.2 million and $74.6 million respectively, this is a bit on the low side.

    There really wasn’t enough material with these characters for one movie, let alone three, so it’s not surprising that the shine is wearing off.  But Fox will still cross $400 million worldwide with this sucker so it’s no big deal to them.

    Hot on its heels was “Transformers.”  A 62% dip to $42.5 million gives Michael Bay’s magnum opus $293.5 million after 12 days.  Uptight movie nerds need not worry though because at 12 days “The Dark Knight” had already amassed $333.9 million, so there’s no chance of Shia rubbing elbows with the bat’s total gross.  It does have a great chance of becoming the 12th film from this decade to cross $400 million though, and that’s a damn shame.

    (more…)