In the wake of last week’s semi-surprise Best Picture nomination, the New York Times has rather an interesting piece on the sly marketing strategies that propelled “The Blind Side” to phenomenon status in the first place — tactics a Hollywood marketing consultant likens to “the regional marketings approach of the 50s, 60s and 70s.”
What I hadn’t realized is that, though the film was distributed by Warners, the film’s original production company, Alcon, maintained control over its marketing. (That Warners’ own similarly-themed Oscar baby, “Invictus,” was snubbed in favor of the same studio’s stepchild is a delicious irony.)
The strategy therefore began as early as the casting stage. Country music superstar Tim McGraw was brought in for added appeal to Southern audiences, but more canny was the casting of several well-known college football coaches:
Just like an old-fashioned publicity stunt, their presence helped “The Blind Side” connect with a male, sports-oriented audience that was roped in through blog reports and by screenings for college sports fans, some of them organized by the coaches themselves.
Last year, the industry-voted
Being a fairly highbrow cineastes’ mag, Sight & Sound tends to keep a safe distance from awards season — which is probably just as well, if Nick James’s grim-faced editorial on the subject is anything to go by.
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Glad to see this has been sorted out. You might recall that when the Best Picture nominations were read out on Tuesday morning,
With the “exes” angle seemingly set to run and run in this year’s Oscar media coverage, The Guardian at least took a slightly sideways approach in their weekly
Enterprising young distributor Oscilloscope was obviously hoping for an Oscar nomination when they scheduled a February release for Denmark’s terrific entry, the wickedly off-kilter thriller
A whole 31 days ahead of the 82nd Academy Awards ceremony, the race already feels like it’s winding down.
UK film mag Empire has polled its readers and assembled a
I’ve already highlighted my
Well, I’ll start the good news selfishly, by noting that I didn’t entirely embarrass myself with my
Right, there comes a point every year in predicting the Oscar nominations when you realize you’re just shuffling names to dodge commitment. I’ve reached that point, so it’s time to put myself out my misery.
Yesterday, I began my far-fetched wishlist of nominees for tomorrow’s announcement with a look at the
I don’t really have much time for the Razzie Awards, since I think they’re a pretty lazy execution of a great idea. By all means single out the year’s artistic underachievers for censure, but why pick such easy targets as Miley Cyrus and the Jonas Brothers?
As the music world celebrated the general awesomeness that is Taylor Swift last night, Oscar-minded Hollywood couldn’t resist infringing on the proceedings slightly. When Jeff Bridges even crops up at the Grammy Awards (to introduce a Les Paul tribute), you just know that he’s this year’s chosen one.
As I did last year, I’m preparing for Tuesday’s announcement of the Oscar nominations by running through my own favorites in each category — following on from the ideal ballots posted by
Talk about a good day for female filmmakers. Hours before Kathryn Bigelow’s history-making triumph at the DGA Awards, Debra Granik took the Grand Jury Prize at Sundance (in the U.S. Dramatic strand) for her critically lauded sophomore feature