*All historical figures cited are adjusted to today’s dollars.
If you are a nerd, this is the weekend for you. It doesn’t matter if you’re an action movie nerd, video game nerd or self-help nerd, Hollywood has you covered. All in all, it’s an abnormally stacked August weekend with three films that all have breakout potential and is especially baffling when you look at the shitshow of titles nobody cares about just seven days away.
Of the three openers, Lionsgate is going the widest with “The Expendables.” First off, no matter what happens, this will be profitable for the studio since they just bought the distribution rights from Millennium Films, who actually financed the thing. Lionsgate pulled a similar move with “Rambo” and saw that film open with $20.1 million and tap out at $47.3 million. For an ultra-violent sequel to a franchise dead longer than most of our readers have been alive, all were pretty satisfied.
Expectations are amped up for “The Expendables,” since a bunch of other old guys with muscles are in it. Count me among those not buying the hype that Steve Austin, Terry Crews and Dolph Lundgren add significant interest among any crowd of patrons. Cameos from Schwarzenegger and Bruce Willis have been shamefully advertised and that will dupe a few old timers into thinking there’s something special here, but that trio didn’t really help Planet Hollywood from epic failing. I think a strong Friday will lead to a $32 million weekend and it free falls from there.
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