*All historical figures cited are adjusted to today’s dollars.
Russell Crowe and Ridley Scott helped steal $37.1 million from the poor on behalf of the rich as “Robin Hood” enters the chart in second place this week. The humorless duo courted the older adult audience, and in that respect, this is a solid enough debut. Not quite up to the snuff of “Gladiator,” but a better start than the $22.7 million summer 2005 launch of Crowe’s “Cinderella Man,” a film which is often cited as the one that killed big budget adult dramas being released in the heart of summer.
Where the film goes from here is up to the word of mouth which, from what I can gather, is mediocre. It’ll need a healthy push to reach $100 million, but I think we’re looking at another “Public Enemies” situation where the film stalls out just under the mark around $95 million. But before you bring Universal some hankies to cry in, you can expect that number to be almost tripled in overseas territories. Crowe lives to leave another interview!
So that means that “Iron Man 2” is the number one film again this week. Good job Iron Man. The comic book superhero dropped a perilous 59% and continues to do the absolute bare minimum to avoid being called a disappointment. These grosses are perfunctory and little else and it’s sad that we’ve reached a point that a possible $350 million finish is blasé. Again, the film has already topped the $200 million mark overseas as well so this is a very profitable venture for Marvel. The third film is already in pre-production and Martin Lawrence has entered negotiations to replace Don Cheadle.
*All historical figures cited are adjusted to
*All historical figures cited are adjusted to 
*All historical figures cited are adjusted to
“Good is the enemy of Great,” wrote Jim Collins, in one of the more high-maintenance self-help plans you’re likely to encounter. As nice a thought as it is, this law appears to have no place in the world of the Hollywood franchise blockbuster, where Crap is the enemy of pretty much everything, and Good is usually one courtesy too many for time-strapped, dollar-eyed producers.
Annually I put together a hasty list of my most anticipated films of the New Year on January 1. I got rid of the pomp and circumstance around the perennial post a while back and just stuck with the list. But a couple of things…

I wish I could tell you how awesome the “Iron Man 2” footage form yesterday’s Paramount panel was, but Hall H was packed to the gills and even us schmoes int he VIP line couldn’t get in because it was at capacity. Without a doubt, the event was the most popular attraction at this year’s Comic-Con.
This morning has been quite the disenchanting read on the internet. Everywhere I turn, it’s all the same content: “Nightmare on Elm Street” set visit reports, ogling nothing images released from “Iron Man 2,” Comic-Con preparations with the requisite trappings, “OMG, Sam Raimi’s gonna direct ‘World of Warcraft,’” etc. Bleak indeed. It seems to be an ever-growing symptom of the net as studios, more than ever, understand how to use various outlets as an extended mouthpiece.
Like the rest of the web geek world, I guess, I’m gearing up for this year’s San Diego Comic Con International, which begins with preview night on Wednesday.
