“Good is the enemy of Great,” wrote Jim Collins, in one of the more high-maintenance self-help plans you’re likely to encounter. As nice a thought as it is, this law appears to have no place in the world of the Hollywood franchise blockbuster, where Crap is the enemy of pretty much everything, and Good is usually one courtesy too many for time-strapped, dollar-eyed producers.
With myriad noisy-yet-joyless “Transformers” types littering the release schedule each summer, then, the bar for commendability is set rather low: it often takes but one redeeming feature to launch such products into critics’ good books in addition to the box office charts.
It’s in this way that Jon Favreau’s “Iron Man” carved a reputation as one of 2008’s pleasant surprises: narratively choppy, technically perfunctory and indifferently performed in support, it nonetheless boasted a star turn from Robert Downey Jr so fleet-footed and gleefully off-message that it made all the surrounding elements seem wittier by sheer association.
It should come as no surprise to students of the Hollywood mainstream that Favreau’s swiftly delivered sequel, already raking in the cash on its European release, aims no higher, and reaches no wider, than its predecessor. By and large, Favreau and his collaborators have figured that the shortcuts they got away with in the first film are still fit for purpose.
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