SUNDAY CENTS: Steady Krueger

Posted by · 6:33 pm · May 2nd, 2010

*All historical figures cited are adjusted to today’s dollars.

26 years ago, “A Nightmare on Elm Street” opened to $2.9 million on 165 screens and enjoyed healthy word of mouth to reach $55.5 million total, putting Wes Craven and New Line Cinema on the map in the process. Now New Line is owned by Warner Bros. and Wes Craven is back to milking a different old cash cow, but Freddy Krueger has made his way back to the silver screen. Jackie Earle Haley takes over for Robert Englund and audiences showed enough interest to cough up $32.2 million to check it out.

That’s better than the $29.2 million of “Halloween,” but not quite as good as the $35.5 million of “The Texas Chainsaw Massacre.” Word of mouth is almost guaranteed to be poisonous and it may as well not exist when “Iron Man 2” opens next week so I’d consider it a success if the film can make $60 million total. That should still be profitable for Warner Bros. and ensure at least six or seven sequels.

The only other new release was “Furry Vengeance,” which took fifth place and $6.5 million. It’s too depressing to even dedicate a few minutes trying thinking of a joke for this movie. I actually think “Cruel Intentions” and “Just Friends” are better than they should be so it’s a shame to see Roger Kumble fall so far. He was probably my favorite hack director, but now he’s lost me.

“Date Night” posted the best hold of all films in the top ten, dipping only 27% and holding tight at number three. The early April release date is starting to look like a shrewd move and if the film had gotten a little bit more punch into its debut, it could really be soaring past the $100 million mark by now.

“How to Train Your Dragon” takes the runner-up spot in its sixth weekend. Another $10.8 million represents a 30% drop and becomes the first animated film to log six consecutive weeks in the top three since “Aladdin.” Useless trivia of the day.

“The Losers” and “The Back-Up Plan” didn’t drop as harshly as I thought, with the former sliding a very respectable 36%. Still, 64% of not a whole lot is nothing to get too excited about. Ya losers. Jennifer Lopez’s film dropped 40% and continues to perform at the absolute bare minimum required for us to not be able to completely write her off. You win this round Ms. Lopez but we’ll see what happens if you really remake “Overboard.”

In limited release, Sony Classics did very well with Sundance entry “Please Give.” The film looks more “Sunshine Cleaning” than “Capote” so I don’t think we need to update our Oscar charts just yet. And “The Human Centipede” found $13,500 worth of New Yorkers who have caused me to lose a little more faith in humanity.

This week I begrudgingly saw “Greenberg” and found myself completely head over heels for it. Focus did a horrible job hiding everything good about the movie in the trailers in an attempt to not put off Ben Stiller’s audience and it didn’t even work. He’s incredible and I’m a bit biased, but Greta is great as well.

What did you guys see? Here are this week’s top grossing films courtesy of Exhibitor Relations.




→ 17 Comments Tags: , , , , , , , , , , , | Filed in: Box Office · Sunday Cents

17 responses so far

  • 1 5-02-2010 at 7:35 pm

    Mike said...

    I finally saw How to Train Your Dragon and I absolutely loved it. Why are you biased Chad?

  • 2 5-02-2010 at 7:57 pm

    Bernard said...

    I think that’s a good result for Human Centipede considering all those New Yorkers could’ve watched it for less money ($6.99 vs. $12.50) at home on their on-demands…

  • 3 5-02-2010 at 8:12 pm

    Frank Lee said...

    “Just Friends” is an oddly wonderful movie. It’s rare to see palpable romantic chemistry on screen like that between Ryan Reynolds and Amy Smart (am I remembering those names correctly?). And Anna Faris is in great form in the film.

  • 4 5-02-2010 at 8:28 pm

    Chad Hartigan said...

    Mike- Greta and I have the same circle of friends and we’ve met a few times.

  • 5 5-02-2010 at 10:54 pm

    Guy Lodge said...

    Totally unbiased opinion here: Greta Gerwig is fantastic in “Greenberg.”

  • 6 5-03-2010 at 12:32 am

    MattyD said...

    Chad, I don’t know if it’s possible for you to do this but in future editions of Sunday Cents (a feature which I ADORE), could the estimated budget of each film be included on the chart? I know that means more work for you, and it’s fine if not, that’s just something I’d love to see included.

  • 7 5-03-2010 at 12:33 am

    MattyD said...

    Staying up late working on exams is obviously bad for my brain. You don’t make the chart, Exhibitor Relations does. I’ll take it up with them! ;)

  • 8 5-03-2010 at 2:05 am

    Ziyad Hawa said...

    MattyD, you have that chart of the budget estimate in Box Office Mojo.

  • 9 5-03-2010 at 5:07 am

    James D. said...

    Greta! I forgot that she was in Greenberg. I need to see it.

  • 10 5-03-2010 at 8:45 am

    Chad Hartigan said...

    The problem with budgets is that the studios provide them and I would take what they say with a yard of salt.

  • 11 5-03-2010 at 9:22 am

    Speaking English said...

    Of course you loved “Greenberg,” about a cynical, narcissistic man who is bitter and unloving to the world around him.

    Me, I liked it okay, but was slightly disappointed. Stiller was great, but I found the whole thing kind of dreary and hollow. Interesting film but I’ll take “The Squid and the Whale” any day.

  • 12 5-03-2010 at 9:53 am

    Chad Hartigan said...

    Hey, if you can find a character in a bigger budget film that can support four different adjectives to describe him, I might like that film too. It has nothing to do with negativity or cynicism.

  • 13 5-03-2010 at 10:06 am

    Chase K. said...

    I thought Stiller was tremendous in “Greenberg,” portraying a fascinating character that I understood and recognized.

  • 14 5-03-2010 at 10:54 am

    MattyD said...

    Thanks Ziyad! Will check it out.

    I’ll definitely heed the warning Chad.

  • 15 5-03-2010 at 6:28 pm

    Speaking English said...

    ***Hey, if you can find a character in a bigger budget film that can support four different adjectives to describe him***

    Um, I can find several characters in “bigger” budget films that can support four different adjectives.

  • 16 5-03-2010 at 8:03 pm

    Mike said...

    Chad – Really? If you see her again tell her she was fantastic.

  • 17 5-31-2010 at 7:25 pm

    ryan13 said...

    SHE WAS LUMINOUS!!!!!!!!!!!!!!!!!!!!