*All historical figures cited are adjusted to today’s dollars.
The one and only new studio release this weekend is “Date Night” from Fox. The film stars Steve Carell and Tina Fey, who both have legions of fans from their Thursday night NBC television shows, and a number of decent box office hits under their belt as well. Still, it’s always a bit of a risk asking audiences to pay $10 for a pairing that they more or less see every week at home for free. Granted, here they are together, but there needs to be a little more to it. The concept here is standard paper-thin studio comedy fare and I’m a little surprised at the way this has been marketed.
Action/comedies/romances can really strike a chord with audiences of all ages, as seen with Fox’s own “Mr. & Mrs. Smith,” but the studio seems to be content purely selling this as a comedy. The posters are a snooze and the trailers only half-heartedly advertise the amazing supporting cast, which includes Mark Wahlberg, James Franco and Mila Kunis.
But again, the posters only want you to know that Steve Carell and Tina Fey are in a movie together and you should see it. I can’t help but see missed opportunity all over this thing and a $30 million debut is about the best it can hope for. $25 million might be more like the final result though, which wouldn’t even match the $29.9 million April 2004 debut of “Mean Girls.” Incidentally, if you want to see a date movie but think Shawn Levy is an artistic void, check out “Luke and Brie Are on a First Date,” now streaming for free on Babelgum. And that’s the last plug I’ll ever do, I swear.
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