Peter Bart decides to call a spade a spade as it pertains to the Oscar race. James Cameron’s “Avatar” is “the betting favorite to win best picture,” he writes. But more importantly, he brings up the solid point that the film’s potential AMPAS success could be the ratings shot in the arm the show has been looking for. (And guess what? They didn’t need to go to 10 nominees to get it.)
Writes Bart:
Since it takes a populist movie to pump life into the Oscar ratings, “Avatar’s” box office largesse will likely translate into another “Titanic”-like bonanza. Back in 1998 some 55 million viewers tuned in, while last year’s “Slumdog” siesta totaled a mere 36.3 million…
We realize that the Oscar show’s new producing team of Adam Shankman and Bill Mechanic is hard at work on plans to enliven the broadcast, but they are also keenly aware of the ratings realities. A movie like “There Will Be Blood” does not mean there will be audiences. The awards process is energized when folks out there have actually seen at least one or two of the movies being honored.
Tomorrow the Directors Guild of America will chime in with its list of nominees for the 2009-2010 film awards season. Long considered to be the best “predictor” of the Oscar game (as in, the DGA winner typically wins the Oscar for Best Director, and Best Director often matches up with Best Picture), this guild’s shenanigans makes for a heavily anticipated harbinger of the season.
Paramount has shrewdly been playing up the significance of Jason Reitman’s 
The embargo on 
When I had the unmitigated gall last week to
This went to Clint Eastwood last year. The press release, in part:
All eyes on on the big four, films that have yet to screen but expect to play a heavy hand in the Oscar race: 