It suddenly occurred to me when I got a screening invite last week to “That Evening Sun,” a potential awards prospect for lead actor Hal Holbrook, that the film actually had a distributor: Freestyle Releasing.
Freestyle is a boutique company that doesn’t have a lot on deck, but it reminded me of how spread out this year’s product seems to be across the spectrum of Hollywood distribution, and one more indication of 2009 as perhaps the year of the underdog.
It’s a generalization, sure, but when heading into the season the frontrunners of the race are a modest character-driven dramedy and an impassioned work of indie art, I think it’s safe to say the trains that could are drawing a line in the sand.
I recognize the former is a studio-funded piece with one of the industry’s biggest stars in a leading role, but it fits because, like the director’s last film, it was a discovery even to the studio, one that can suddenly be groomed for awards.
This idea of eschewing the titans of an awards season could be stretching into the business of things as companies like Overture Films, Summit Entertainment, Apparition, Paladin, Monterey Media, Freestyle, etc. are beginning to claim significant portions of the consideration pie…at least in this calm before the storm.
Others have been here for years, of course. IFC Films always makes its play. Magnolia Pictures tends to be in the conversation. Oscilloscope came pretty close with a great coming out last year (and will no doubt be in the thick of it again).
The dependents that haven’t been swallowed by their parent companies have made their hay in the awards season, from Focus to Sony Classics to Searchlight, but I remain very enthusiastic, and perhaps overly optimistic, that in an economy such as this, the competitive market has opened up a number of options.
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