The number one movie at the box office this weekend was Universal’s “Couples Retreat” with $35.3 million. That’s the ninth-biggest October debut in history and the biggest total ever tallied on this particular weekend of the year, but it’s not the biggest success story of the weekend. Not by a mile.
No other films were released wide to compete against Vince Vaughn and company, so the (last) resort comedy was able to stretch its legs and monopolize the date crowd despite poor reviews. Mainly, people showed up to see if the filmmakers actually had the gall to cast Jon Favreau as the irresistible ladies man. Now that’s comedy.
“Zombieland” dropped a very good 39% due to the lack of new competition and has shot up close to $50 million total already. Second weekend holds were pretty good all around with the “Toy Story” double feature dipping 39% as well and “Whip It!” falling 40%. Only “The Invention of Lying” seems to have missed out on the good word of mouth and falls 52%.
But let’s talk about “Paranormal Activity.” The film opened two weeks ago with midnight showings only at 12 theaters in college towns. It averaged $6,489 at each of them, which was pretty impressive. Last week it expanded to 33 screens and a couple of Friday and Saturday evening shows, which turned into a $16,129 per theater average for the weekend. Again, impressive, and proof that Paramount’s unusual distribution approach (which at first appeared like just dumping unwanted product with a contractually obligated release) may actually be working.
Fox may not be able to get teens excited about horror comedy but Sony sure can as
America lined up for seconds as 
*This is the first installment of “The Long Shot,” a new weekly Oscar column from Guy Lodge here at In Contention.
More from the fest…
In less than a week I will kiss my wife and kids goodbye and head into Toronto, about 50 miles away, for this year’s Toronto International Film Festival. Twelve years ago my wife and I found it makes no sense for me to attend the festival for 16 to 18 hours and then try to drive home; beyond the danger of driving exhausted, arriving home at three in the morning tends to wake them up because our stupid, stupid dog begins barking the moment anyone pulls into the driveway. So for 10 days I live in the Delta Chelsea Hotel on Gerrard Street.
Some exciting announcements out of Toronto today (still no “Road”). The festival is shaping up to be very, very cool this year.