“How did they do that?” Movie-goers often ask this in response to spectacular visual effects, one of few elements of a film, apart from acting, directing or story, that a studio might choose to sell a film directly on.
Not surprisingly, the Academy’s award for Best Visual Effects is definitely the most mainstream-friendly of all of all. $100 million grosses and higher are the norm.
This branch also has a somewhat unusual process for choosing the nominees. A shortlist of seven films will be announced in December or January and members of the branch will screen effects presentation reels of the films from that collective to nominate three contenders announced alongside the rest of the Oscar nominees.
Probably leading the field this year, sight unseen, is James Cameron’s “Avatar.” Cameron’s last five films have all been nominated in this category…with four of them winning! Moreover, “Avatar” seems certain to be, like most Cameron efforts, a showcase for the visual effects. Of course, the film could also be an unmitigated disaster, but barring that I would be quite surprised if it did not find itself among the nominees.
On the other hand, we have already seen several films likely to end up in the running. Michael Bay’s “Transformers: Revenge of the Fallen” was absolutely wretched in this viewer’s opinion. But considering its massive box office take, not to mention the nature of the effects and the success of Bay’s films in this category in the past, I feel a nomination is quite likely.
(more…)