I expect Chad may get into some of this later in today’s Sunday Cents column (unless his silly inflation observation gets in the way), but Pixar’s “Up” grossed another $6.5 million today, bringing the domestic total to $264.8 million, surpassing the $261.4 million “The Incredibles” racked up in the fall of 2004 to become the studio’s second-highest domestic grosser ever behind 2003′s “Finding Nemo.”
I would assume the answer here is lack of demographic comeptition to an extent. “Monsters vs. Aliens” was the only animated film within earshot of “Up”‘s May 29 release date until “Ice Age” came along this weekend. And there hasn’t been much else for the kids beyond “Night at the Museum: Battle for the Smithsonian.” That’s a solid month of focused box office play for the film.
Obviously “Nemo”‘s $339.7 million is safe and will likely remain safe for a long time to come (and it’s worth noting that “Up” opened in the same frame), but Pixar’s latest has nevertheless become a personal record-breaking success for the studio? And yet it’s not even in the top 25 for the decade, which tells you the leaps and bounds box office has made in the last 10 years.
So, congrats to all involved. Well-deserved. Check out my interview with “Up” director Pete Docter here if you missed it.