*All historical figures cited are adjusted to today’s dollars.
Forget everything I said about it being ballsy marketing your movie with a bunch of unknown, potentially scene-stealing creatures. I forget that if the creatures are at all adorable, then you automatically debut with $60 million at the box office.
Seriously. What happened with “Despicable Me?” I’m not afraid to admit that three weeks ago I thought this would debut with $15 million. Instead, it’s the number one movie in America with $60.1 million in the bank. That already makes it the biggest computer animated film Universal has ever put out and rivals some of the better openings for non-franchise DreamWorks pictures. It should now have no problem becoming the fourth animated film of 2010 to pass $200 million. No words.
Speaking of that threshold, “The Twilight Saga: Eclipse,” raced past it with some conviction, dropping 49% to $33.4 million. It’s about $7 million the running total of “New Moon” by this point and will have a hard time reaching the same peak. Still, it’s more than enough to have provided more work for Jason Friedberg and Aaron Seltzer. Has that not been deemed a war crime yet?
*All historical figures cited are adjusted to
*All historical figures cited are adjusted to
*All historical figures cited are adjusted to
*All historical figures cited are adjusted to