The number one movie at the box office this weekend was Universal’s “Couples Retreat” with $35.3 million. That’s the ninth-biggest October debut in history and the biggest total ever tallied on this particular weekend of the year, but it’s not the biggest success story of the weekend. Not by a mile.
No other films were released wide to compete against Vince Vaughn and company, so the (last) resort comedy was able to stretch its legs and monopolize the date crowd despite poor reviews. Mainly, people showed up to see if the filmmakers actually had the gall to cast Jon Favreau as the irresistible ladies man. Now that’s comedy.
“Zombieland” dropped a very good 39% due to the lack of new competition and has shot up close to $50 million total already. Second weekend holds were pretty good all around with the “Toy Story” double feature dipping 39% as well and “Whip It!” falling 40%. Only “The Invention of Lying” seems to have missed out on the good word of mouth and falls 52%.
But let’s talk about “Paranormal Activity.” The film opened two weeks ago with midnight showings only at 12 theaters in college towns. It averaged $6,489 at each of them, which was pretty impressive. Last week it expanded to 33 screens and a couple of Friday and Saturday evening shows, which turned into a $16,129 per theater average for the weekend. Again, impressive, and proof that Paramount’s unusual distribution approach (which at first appeared like just dumping unwanted product with a contractually obligated release) may actually be working.
Fox may not be able to get teens excited about horror comedy but Sony sure can as
America lined up for seconds as
The Co-Directors of the Toronto International Film Festival took to the stage this morning at the first of three summer press conferences to begin announcing the slate of films that will comprise this, the 34th annual Toronto International Film Festival.