*All historical figures are adjusted to today’s dollars.
To the surprise of no one, “Harry Potter and the Half-Blood Prince” was the number one movie at the box office this weekend with $79.5 million. The film made an additional $80.1 million on Wednesday and Thursday, so Daniel Radcliffe and company have just under $160 million in the bank after five days. Comparisons to other Potter flicks are pointless except the previous entry since it was the only other film to debut on a Wednesday in the summer.
“Order of the Phoenix” opened in 2007 to $80.5 million over three days and $146 million for five. This latest installment already seems a bit more front-loaded, so I think we might be looking at a total gross in the same ballpark as the $288 million for “The Prisoner of Azkaban,” which is currently the lowest earner of the franchise. But with worldwide sales, DVD and merchandise, every film in this 8-part series is worth about a billion dollars each to Warner Bros., so any scrutiny on the numbers is irrelevant.
“Ice Age: Dawn of the Dinosaurs” holds on to second place for the third week in a row by dropping 36% to $17.7 million. A fourth film is already in the works where the three prehistoric friends get frozen and then thawed out in modern times for a museum exhibit. So, basically, it’s “Star Trek IV” with woolly mammoths. Where do I start the line?
“Bruno” dropped a brutal 73% to fourth place and $8.4 million. In terms of major wide releases, only “Gigli,” “Friday the 13th,” “Star Trek: Nemesis” and George A. Romero’s “Land of the Dead” have lost more of their opening weekend audience. As I mentioned in last week’s piece, though, this was not unexpected and won’t keep Universal from making a tidy profit on their investment.
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*All historical figures cited are adjusted to today’s dollars.
Entirely slipped my mind to do this on Friday, but here’s what we (and you) were talking about this week:
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I must admit upfront that I don’t really get the Harry Potter franchise. I don’t dislike it — not having exposed myself enough to its components to justify such a response — but I’ve never felt remotely compelled to deepen my acquaintance with the material. I’ve tackled one of my J.K. Rowling’s novels, but the lumpen functionality of her prose didn’t tempt me further.
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I received the press release regarding Warner Bros. pushing “Harry Potter and the Half-Blood Prince” to 2009 earlier today when I was out and about. And frankly, four hours later, it had already slipped my mind.