In Contention

UK trailer and poster for ‘I Am Love’

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Back in September, at Venice, I found my senses dazzled and my brain nonplussed by Luca Guadagnino’s “I Am Love” — a fulsomely stylized family melodrama showcasing  yet more marvelous work from Tilda Swinton (in Italian, to boot) over an otherwise undernourished story and ensemble.

I Am Love

Still, with every month that passes, it becomes clearer that I’m in the extreme minority: critics across the board are liberally handing out “masterpiece” claims and Visconti comparisons, and some I’ve spoken to even declare it their favorite film of the last year. Perhaps it caught me on a bad day. Perhaps not. I look forward to catching it again to find out.

Either way, the film looks set to be a robust arthouse hit when it open Stateside this summer. British audiences need only wait until April; The Guardian has an exclusive trailer here, while the striking UK one-sheet is above.

Comments

11 responses to “UK trailer and poster for ‘I Am Love’”

  1. cineJAB Avatar

    fantastic poster, but what is the plot? All i got from that trailer was the Swinton’s character is kind of a tramp?

  2. The Dude Avatar
    The Dude

    I know nothing of this movie, but that trailer made it look beautiful.

    But I think we need to stop putting posts about Swinton having a good performance. Not because these claims aren’t true, but saying Swinton gives a knockout performance is like saying Michael Bay put an explosion in a movie…it’s always gonna happen ;)

  3. Marshall Avatar

    Ummm … I’ve seen this movie and I absolutely loathed it. Instant worst movie of all time.

  4. Guy Lodge Avatar

    Okay, I guess I’m not the only non-believer then.

    But … of all time?

  5. Michael Avatar
    Michael

    this looks insanely awesome. that is going towards the top of my most anticipated films list for this year, even if it is a festival holdover from last year. I can’t wait for it! thanks for posting the link to the trailer, I had forgotten about this movie since its premiere at Venice and now I have a new charge of excitement about seeing the film based on that awesome poster and incredible trailer.

  6. Marshall Avatar

    I meant to say “ONE” of the worst. My apologies, I didn’t mean to exaggerate it that strongly.

  7. Bia Avatar
    Bia

    “fantastic poster, but what is the plot? All i got from that trailer was the Swinton’s character is kind of a tramp?”

    I agree, kind of like a Sofia Coppola trailer minus the hipster soundtrack.

  8. Andy Avatar

    The poster is definitely inspired. Seems as if they are really latching onto Tilda Swinton to sell this one, with the title all but adorning her similarly coloured torso.

    I dig it. Should be an interesting watch.

  9. The Other James D. Avatar
    The Other James D.

    Perhaps a Swinton makeup nominee is in order to amend the fuckery of this past year? If so, huzzah!

  10. Theoriginal.andrew Avatar
    Theoriginal.andrew

    Am I the only one that doesn’t like Tilda Swinton? I find her ugliness so distracting. I know, I am a victim of Hollywood’s prettiness. Where’s her charm anyway? I know I sound stupid for making such a comment but I have to be honest.

  11. Andrew R. Avatar
    Andrew R.

    Very much intrigued, is the music in the trailer the original score? And is the choral piece in the film?