My Comic-Con experience ended a bit sooner than I expected this morning when I woke up and decided whatever was on the Sunday docket wasn’t as fetching as a three-hour ride in traffic back to LA. That’s how exhausting the convention was this year.
Here’s the thing. We all know Comic-Con and its 125,000-plus attendees form nothing more than a marketing bonanza in this day and age. No need to preach down to those who were there if you decided to remain back on your high horse and wait it out. You’re not enlightened. We get it. The event’s roots had a completely different shade and Hollywood has invaded the territory. But at the same time, as Hero Complex’s Geoff Boucher shrewdly pointed out before Saturday’s Warner Bros. presentation, Comic-Con — or comics, in general — has also invaded Hollywood.
So what we have is a symbiosis that plays right into the hands of studio marketing chiefs. No one can fault businessmen for making business decisions, but I think it would be worth it for Comic-Con brass (whoever they are) to take stock of what’s happening here. A craven desire to sell as many passes as possible, secure as many big names as possible and bloat the festivities with dubious material has taken things far from where they started, yes. But the thing is so stressful, people are stabbing each other!
