*All historical figures cited are adjusted to today’s dollars.
Jennifer Lopez hasn’t been on screen since “El Cantante” in 2007 and hasn’t toplined a romantic comedy since “Monster-in-Law” in 2005. That’s a long, five year gap and it’s no surprise that J. Lo is returning to the only genre that has brought her success to make a comeback. Unless you count “Anaconda,” which I don’t, because obviously, the real star of that movie was Owen Wilson.
But now she’s back with “The Back Up Plan,” a hilarious comedy about first dates and due dates. And kooky lesbians having natural birth parties and playing bongos. Lopez will get no help courting audiences from her male co-star, who is completely unknown to anyone who isn’t an enormous fan of “Whiteout” or “The Invisible.”
She is getting a lot of help from CBS Films, who are promoting the living piss out of the movie, despite seeing no return for similar efforts with “Extraordinary Measures.” The trailers are weak, the premise is ridiculous and the leading actress is on the decline. So why do I get a horrible feeling that this will actually do alright? The market is a wasteland at the moment and romantic comedies are nowhere to be found so I think this one may walk away with $11 million or so.
Jennifer Lopez, in an