*All historical figures cited are adjusted to today’s dollars.
Alright, let’s get down to brass tacks. “Avatar” is the number one movie of the weekend with a $73 million gross. This is an enormous figure, there’s no two ways about it. It’s the fourth-biggest December debut of all time. It’s the 26th-biggest debut of all time for a non-sequel. It’s the ninth-biggest debut of all time for a film with no previous source material or built-in fanbase.
A record amount of money was spent on this production with only the reputation of James Cameron as a selling point and it may just pay off. A film like “I Am Legend” can debut in December with $80.6 million and with lukewarm reviews and word of mouth can make it all the way to a $264 million total. With the reception that “Avatar” has received and the inevitable batch of Oscar nominations, there’s no reason why it shouldn’t make $300 million domestically. It would need to match that overseas to even come close to profitability, but that should be no problem as the film already has $150 million in the bank overseas.
It’s no secret that I thought the film looked stupid. I also would love nothing more than to never have to hear about 3D in movies again. But I also know that any time a film with an original screenplay from a distinct filmmaker can earn this type of money, it’s a good thing for the industry.
*All historical figures cited are adjusted to