I’m surprised the lack of comment on the ad Sony/Rudin/42 West took out yesterday for TSN in the LA edition of the NYTimes.
It was 5 full pages of citations of awards and best of year mentions.
The 5 pages (again, this was not done nationally, only for LA folks) is by itself unprecedented.
But what made this ad unique is that – nowhere in the five pages was there a single mention of the title “The Social Network”, nor any other reference to which film was being pushed except for the background picture of Eisenberg on the first page.
I thought it was incredibly effective, but have been hoping to get some comment from others.
Didn’t see that, but holy moly. Like I said in Monday’s column, it’s one of the year’s most aggressive campaigns, if not THE most.
seanflynn
It’s worthy searching out Kris (library? friend with copy? figure out some way of getting it to you?)
I imagine there will be variations of this in the trades and LA Times.
Yes is it is very aggressive and boastful, but when you can run an ad sayingnearly everyone thinks something is the best (not of course accurate, but not a lie either) and the reader has to add the name of the film on his own, it does set up a high standard for other films to match.
It will be curious as True Grit rises to possible real competitor what Scott Rudin has in mind for it – that is one of the most interesting sub-plots of the year.
Anyone notice how under the music tab, all the tracks have the wrong names? What’s this all about?
Maxim
OK, was I the only one fully expecting them to start making out at some point during the clip? Black Swan style.
What if they tried… I’ve got it! A Gay Spiderman. Falling for the Villain!!! Dude, that would make billions!
Pete
The only person that deserves an acting nod in this film is Garfield. Eisenberg did nothing at all but act as himself. Something he’s done in every role. He’s a white nerdy kid playing a white nerdy kid in absolutely every role. I’m sorry, but he does not even deserve a nomination.
seanflynn
Pete
Do you know Jesse Eisenberg personally? If not, how do you know he was “playing himself?”
I did see him as part of the Hollywood Reporter actors’ forum. The real Jesse Eisenberg was a world apart from his Mark Zuckerman, who in turn was played much differently than he has done other roles.
Apart from him (for me, he gave the best performance in any film this year), I’d also add Armie Hummer’s amazing performance.
DylanS
Pete: please watch “Adventureland” and “Zombieland” and tell me that Eisenberg is doing the same thing in “The Social Network”. Sure, he’s played the shy, quiet kid plenty of times, but as Zuckerberg, he really showes off a completely different side. He is playing an emotionally distant introvert who lacks the ability to relate to others. It’s actually the complete opposite of his previous work.
And also, I am more and more impressed by Garfield’s ability to ease into an American accent.
Maxim
Peter, while you are at it, give Rodger Dodger a shot. You are in for an awakenening.
Rashad
Shia LeBeouf deserves an Oscar nomination more
Pete
I’ve seen Zombieland and Michael Cera 2.0 acts the same there as he did in Social Network; nerdy and awkward.
DylanS
Wow! Michael Cera 2.0? never heard that one before.
Maxim
Pete, have you ever seen Jeese act in any movie resembling “Youth in Revolt”? . Wheres Cera goes for the mentally challenged and manchild image, Eisenberg has always played intelligent, mature and, for the most capable roles. He also doens’t try to be “funny”. He acts what the roles call for and I have no doubt he could do cool and smooth if he was offered a chance to play it.
Really Cera is a lot closer to Jack Black than he is to Jesse.
If you don’t understand the difference you are either trolling or being icredibly dumb.
Comments
17 responses to “Sony beefs up ‘Social Network’ site”
thats quite the site
Is it wrong of me if the thing I was most concentrated on during that whole clip was whether it was actually cold or not and required CGI breath?
Cool dudes.
kris unrelated, do we know paramount is supporting more in the oscar race? True Grit or the Fighter?
No such thing.
I’m surprised the lack of comment on the ad Sony/Rudin/42 West took out yesterday for TSN in the LA edition of the NYTimes.
It was 5 full pages of citations of awards and best of year mentions.
The 5 pages (again, this was not done nationally, only for LA folks) is by itself unprecedented.
But what made this ad unique is that – nowhere in the five pages was there a single mention of the title “The Social Network”, nor any other reference to which film was being pushed except for the background picture of Eisenberg on the first page.
I thought it was incredibly effective, but have been hoping to get some comment from others.
Didn’t see that, but holy moly. Like I said in Monday’s column, it’s one of the year’s most aggressive campaigns, if not THE most.
It’s worthy searching out Kris (library? friend with copy? figure out some way of getting it to you?)
I imagine there will be variations of this in the trades and LA Times.
Yes is it is very aggressive and boastful, but when you can run an ad sayingnearly everyone thinks something is the best (not of course accurate, but not a lie either) and the reader has to add the name of the film on his own, it does set up a high standard for other films to match.
It will be curious as True Grit rises to possible real competitor what Scott Rudin has in mind for it – that is one of the most interesting sub-plots of the year.
Anyone notice how under the music tab, all the tracks have the wrong names? What’s this all about?
OK, was I the only one fully expecting them to start making out at some point during the clip? Black Swan style.
What if they tried… I’ve got it! A Gay Spiderman. Falling for the Villain!!! Dude, that would make billions!
The only person that deserves an acting nod in this film is Garfield. Eisenberg did nothing at all but act as himself. Something he’s done in every role. He’s a white nerdy kid playing a white nerdy kid in absolutely every role. I’m sorry, but he does not even deserve a nomination.
Pete
Do you know Jesse Eisenberg personally? If not, how do you know he was “playing himself?”
I did see him as part of the Hollywood Reporter actors’ forum. The real Jesse Eisenberg was a world apart from his Mark Zuckerman, who in turn was played much differently than he has done other roles.
Apart from him (for me, he gave the best performance in any film this year), I’d also add Armie Hummer’s amazing performance.
Pete: please watch “Adventureland” and “Zombieland” and tell me that Eisenberg is doing the same thing in “The Social Network”. Sure, he’s played the shy, quiet kid plenty of times, but as Zuckerberg, he really showes off a completely different side. He is playing an emotionally distant introvert who lacks the ability to relate to others. It’s actually the complete opposite of his previous work.
And also, I am more and more impressed by Garfield’s ability to ease into an American accent.
Peter, while you are at it, give Rodger Dodger a shot. You are in for an awakenening.
Shia LeBeouf deserves an Oscar nomination more
I’ve seen Zombieland and Michael Cera 2.0 acts the same there as he did in Social Network; nerdy and awkward.
Wow! Michael Cera 2.0? never heard that one before.
Pete, have you ever seen Jeese act in any movie resembling “Youth in Revolt”? . Wheres Cera goes for the mentally challenged and manchild image, Eisenberg has always played intelligent, mature and, for the most capable roles. He also doens’t try to be “funny”. He acts what the roles call for and I have no doubt he could do cool and smooth if he was offered a chance to play it.
Really Cera is a lot closer to Jack Black than he is to Jesse.
If you don’t understand the difference you are either trolling or being icredibly dumb.