After “Amelia” took in just £49,000 (just over $82,000) in 133 theatres — less than “The White Ribbon” managed on 18 screens — last weekend, the film’s UK distributors are trying a new strategy:
Oh dear.
After “Amelia” took in just £49,000 (just over $82,000) in 133 theatres — less than “The White Ribbon” managed on 18 screens — last weekend, the film’s UK distributors are trying a new strategy:
Oh dear.
Comments
15 responses to “Desperate measures”
I can’t see this helping out a whole lot…
I saw it last night in London. There were 20 people in the room, around five left after watching Hillary Swank smile for 10 minutes. It was a horrible movie.
We have two Art Cinemas here in Atlanta and for some reason the one nearest to me has decided to open Amelia THIS weekend, wasting one of its four screens for at least a week if not more…considering the film has already opened in and left most mainstream theaters around town…I don’t get it…
WOW.
fail. we all really saw this one coming, too bad
I’m honestly sorry for the people that made the film but perhaps I’m more sorry for the people that will pay half a ticket to see this. But really, sad.
this is embarrassing! I didn’t think it would fail so badly.
EPIC
FAIL
I almost pity the film… almost.
Geez I hope Nair can rehabilitate herself after this
wow, that really wasa epic. It fared a little better in Australia where it roughly took AUD$340,000 on 158 screens for its opening week.
wow. wow.
Fox Searchlight, or whoever is distributing Ameila, needs to just give up. The movie was terrible!!! They’d probably have a better shot pushing Whip It or Adam. Even though both of those films did not do very well, they’ve gotten great reviews.
Agree with A. Fox Searchlight should stop wasting money and time promoting a dead horse.
A & Andrew: To be fair, the above has nothing to do with pushing it for awards. It’s about trying to flog a few tickets for a film that’s losing money in UK theaters now. Business.
Well, whoever is distributing the movie in the UK should have waited until next year to release the movie, or should have had go straight to DVD. They had to know that it wouldn’t do very well. If they were not trying to push Amelia for awards, which they unfortunately still are, they would have never released it during this time when the movie has a chance to be recognized by awards like the BAFTAs.