A taste of ‘Another Way to Die’

Posted by · 4:46 am · September 15th, 2008

Jack White is reportedly none too pleased about this, but an instrumental sample of “Another Way to Die,” his much-awaited Bond theme on which he duets with Alicia Keys, has been revealed in a new ad for Coke Zero.

The ad, a promotional tie-in which finds the soft drink rebranded as Zero Zero 7 (geddit?) is a fairly low-rent knockoff of a typical Bond credit sequence, but the music is terrific — sounds like White has married his own guitar sound with a throwback to John Barry brassiness. If the vocals are this good, it could be the best Bond theme in some time.

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2 responses so far

  • 1 9-15-2008 at 3:27 pm

    Proman said...

    I don’t know, I’ve honestly heard better improvisations on the Bond theme. And I bet White didn’t improve the color scheme for this commercial either. Here’s hoping that the real movie’s opening credit sequence isn’t all red,white and black.

    I also have to say that I absolutely loved what they did for “Casino Royale’s” opening.

  • 2 9-17-2008 at 12:55 pm

    your mom said...

    it’s a coke commercial, you idiot, that’s why it’s red, white and black.