*All historical figures are adjusted to today’s dollars.
It was no laughing matter at the box office this weekend as Judd Apatow’s “Funny People” opened at the top spot with a disappointing $23.4 million. Not only is that lower than both “The 40 Year Old Virgin” and “Knocked Up,” but it’s also the lowest figure to top this particular summer weekend since “A Time to Kill” in 1996. Don’t forget that “Virgin” and “Knocked” cost $26 million and $30 million, respectively, while “Funny People” carries a price tag of $70 million.
Bottom line: this film didn’t perform like an Adam Sandler summer comedy at all. This is a guy who has opened six low-brow comedies in the summer months and had an average debut of $46.0 million. “You Don’t Mess With the Zohan” opened with $38.5 million, for Pete’s sake. Even his notorious misfire “Little Nicky” opened to $21.4 million. So no matter how Universal wants to spin this, it’s not pretty. It dropped from Friday to Saturday, indicating that fanboy rush and word of mouth is not going to be great enough to keep it in theaters much longer than Labor Day.
I think a $65 million finish is the best-case scenario and Apatow has officially lost his “cancer subplot” and “two-hour-plus running time” privileges. And you can kiss those Best Original Screenplay chances goodbye.
“G-Force” fell 46% to third place and $17.1 million. The guinea pigs already have $66.5 million in the bank so go ahead and mark your calendars for “G-Force 2” in July 2011. And just to reiterate, no matter how bad or good you think “Funny People” is, it’s a filmmaker with a distinct voice trying something a little different and people soundly rejected it in favor of films like this.