In Contention

Tag: The Last Song

  • SUNDAY CENTS: Cash of the ‘Titans’

    *All historical figures cited are adjusted to today’s dollars.

    Alright. “Clash of the Titans” is the number one film at the box office with a weekend take of $61.4 million. Is that a tally worthy of the Gods? Simply put, in my opinion, no. Let’s set aside the 3D for a second and just pretend that isn’t a factor. Three years ago, “300” was able to debut with $78.4 million in the wastelands of March with arguably less recognizable source material and no recognizable star power. On this very same weekend last year, “Fast & Furious” opened to $72.4 million, setting a new record for the month of April and proving that huge grosses can come on any weekend in any month.

    The budget on “Titans” was huge and Warner Bros. spent a small fortune hastily adding 3D at the last minute to try and soullessly suck out a few more bucks. In the shortest of short term, this may have worked, but the word of mouth has been atrocious and a lot of it has to do with the 3D so I expect this to drop like a rock and barely finish around $125 million. With overseas markets, that’ll be enough and yet another lifeless remake earns its stripes thanks to you (if you saw it).

    Far more impressive, is the $30.2 million start of “Why Did I Get Married Too?” Tyler Perry’s movies have been the height of consistency, with his Madea titles earning $30 million plus and his Madea-less dramedies earning in the low $20 million range. Now he’s bucked the trend and proved that he doesn’t need a fat suit to register huge numbers. Seriously, there’s nothing harder than opening a drama about adults to $30 million. And that is why Lionsgate is changing their name to Tyler Perry’s Lionsgate.

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