*All historical figures cited are adjusted to today’s dollars.
Internet nerds once again failed to make their presence known at the multiplex as “Kick Ass” surrendered to the runner-up spot on a relatively weak frame. As significant as online and fanboy buzz can be, time and again it has led to disappointing debuts more than bank-breaking grosses. “Sky Captain and the World of Tomorrow,” “Grindhouse,” and “Snakes on a Plane” are just a few of the recent examples. If it wasn’t for the success of “Sin City” and “300,” Hollywood would probably disregard the internet all together.
But let’s start at the top. “How to Train Your Dragon” becomes the first film since “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe” to return to the summit of the box office after a hiatus. A slim drop of 20% earned the animated comedy $20.0 million and ups the cume to $158.6 million after four weeks. The $229.8 million it would need to become the highest grossing non-“Shrek” film for DreamWorks Animation is not out of the question, although still a bit unlikely.
“Kick Ass” debuts with $19.8 million and will still end up profitable for Lionsgate and the filmmakers, but reiterates the ceiling for R-rated comic book adaptations. Coincidentally, the debut is almost identical to another R-rated action flick that Lionsgate bought after fanboys went nuts at preview footage- “Rambo.” It may have suffered from some younger kids buying tickets to “Dragon” and sneaking in, but it may have also suffered from the amount of people who get boners thinking about pre-teen girls with guns being significantly lower than expected.
Right now, all is right with the world.