The few of you who do follow my Twitter account will have gathered by now that, compared to some, I’m not the most active correspondent in that medium — limiting my thoughts to 140 characters is a trial more often that not. However, should I ever find myself in the hunt for an Oscar (hey, I have dreams too!), I’ll be sure to step up my tweet count.
You’ve all heard by now about “Moon” director Duncan Jones’s admirably enthusiastic Twitter campaign for Sam Rockwell’s Best Actor chances, which so far has worked a treat.
No, not because Rockwell isn’t still the darkest of horses for Oscar consideration, but because the quirky nature of the campaign has proved something of a talking point in an otherwise quiet week — generating a fresh wave of viewer interest in a small, long-gone summer release. As nice as this press is for Rockwell, “Moon” is the real winner here.