When Ang Lee set out to direct the first feature film adaptation of Marvel’s Incredible Hulk property five years ago, some things were…different.
Lee was coming off of the major awards success of “Crouching Tiger, Hidden Dragon,” which led audiences – many of them skeptics – to ponder what he might be able to accomplish with the psychology of another action-oriented effort.
However, Marvel had its hands tied. Unlike Detective Comics properties, which fall under Time Warner ownership and therefore receive continual distribution out of Warner Bros. Pictures, Marvel was still at the whims of studio discretion, its properties scattered to the winds despite having the consistency of an Ari Arad behind the scenes.
Nothing could be said less of Lee as a filmmaker when the finished, disastrous product was unveiled. He took a gamble and hit craps…hard. And he bought back in two years later, bouncing back with a Best Director Oscar to show for it. But Marvel was left with a serious consideration that had likely lingered for many years: how to get a developmental handle on a catalogue of material that was bursting at the seams with cinematic potential.
The difference now is Marvel Studios, which saw its first production “Iron Man” held on high by critics and audiences alike just one month ago. It was a home run for an unexplored property on the big screen, but could it be duplicated? And via a franchise that wasn’t nearly far enough removed from it’s immediate past to be considered stale by any means?
Apparently so. Because Louis Leterrier’s “The Incredible Hulk” is not only likely to be the biggest, most exhausting (in all the good ways) film-going experience you’ll have this year, but it also holds the second turtle dove of a young studio’s seizure of what promises to be one of the greatest cinematic roll outs the genre has, or perhaps will ever see.
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