For the second weekend in a row, a product of the Disney Channel has headlined the top film at the box office. This week it’s Zac Efron in the Warner Bros. comedy “17 Again.” Sure, this plot has been done before multiple times (three in 1988 alone), but not with that distinct new millennium flavor. What’s that? “13 Going on 30?” Okay, so no movie this millennium has done it with a boy as the lead.
And that’s why this film needed to be made. Conceptual gripes aside, I actually like Zac Efron and if the trailers are any indication, his timing and charm are the only things this film have going for it. A $24.1 million opening weekend is virtually identical to the aforementioned Jennifer Garner vehicle, which helped her establish an identity outside of “Alias.” Her next film was “Electra” so hopefully Efron is paying attention.
“State of Play” investigates second place with $14.1 million and a handful of decent reviews. In previous years this kind of film would have done better (Affleck’s 2002 April thriller “Changing Lanes” debuted with $21.2 million), but in 2009, Universal will take that result. Direct competition comes from “The Soloist” next week but the word of mouth among adults should be strong enough that this sticks around until Memorial Day.
After the demanding “Master and Commander” shoot, Russell Crowe said he wasn’t interested in doing movies where he was in every shot any more and that explains his last four films pitting him against an equally famous co-star. With the exception of “American Gangster,” all of them have debuted with $13-$14 million.
Miley Cyrus proved to be just as popular in two dimensions as she was in three as “Hannah Montana: The Movie” opened at the top of the Easter box office chart with $34 million. Given that $17 million of that came from Friday alone, one could assume that this will be a one-week wonder. However, most kids were out of school for Good Friday so you have to cut it a little bit of slack.