In Contention

Tag: Did You Hear About the Morgans?

  • SUNDAY CENTS: Box office is a Festivus miracle!

    Sherlock Holmes*All historical figures cited are adjusted to today’s dollars.

    Holy shit. There’s no other way to describe the box office this weekend, which may well go down as the most attended three days on record. Nearly 35 million tickets were sold and three films grossed more than $50 million each.

    The number one movie for the weekend is James Cameron’s “Avatar.” I mentioned in the comments last week that it needed to drop a maximum of 35% to be considered a formidable box office force and a film with working positive word of mouth. Well, it dropped 3% to a virtually identical $75 million.

    $212 mil in 10 days for the film is the 18th highest total for any film after that amount of time and you can expect one more massive weekend and top spot finish on the way. $400 million is a very real possibility now and Fox has to get a lot of credit for convincing audiences that this was a film that you simply had to see or risk being ostracized. (I know from experience.)

    “Sherlock Holmes” came in a very strong second with $65.4 million for the weekend. Only “The Day After Tomorrow” has ever made more money as a non-#1 film, when it was beaten by the second weekend of “Shrek 2” in 2004.  It’s the sixth biggest December debut of all time and the film’s Friday gross set a record for a Christmas Day figure.

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  • SUNDAY CENTS: Pandora’s tops

    Avatar*All historical figures cited are adjusted to today’s dollars.

    Alright, let’s get down to brass tacks. “Avatar” is the number one movie of the weekend with a $73 million gross. This is an enormous figure, there’s no two ways about it. It’s the fourth-biggest December debut of all time. It’s the 26th-biggest debut of all time for a non-sequel. It’s the ninth-biggest debut of all time for a film with no previous source material or built-in fanbase.

    A record amount of money was spent on this production with only the reputation of James Cameron as a selling point and it may just pay off. A film like “I Am Legend” can debut in December with $80.6 million and with lukewarm reviews and word of mouth can make it all the way to a $264 million total. With the reception that “Avatar” has received and the inevitable batch of Oscar nominations, there’s no reason why it shouldn’t make $300 million domestically. It would need to match that overseas to even come close to profitability, but that should be no problem as the film already has $150 million in the bank overseas.

    It’s no secret that I thought the film looked stupid. I also would love nothing more than to never have to hear about 3D in movies again. But I also know that any time a film with an original screenplay from a distinct filmmaker can earn this type of money, it’s a good thing for the industry.

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  • FRIDAY FORECAST: Blue boon

    Sam Worthington in Avatar*All historical figures cited are adjusted to today’s dollars.

    It’s “Avatar” day people! The day some of us have been waiting for! The movie has been hyped for years and if you listen to the critics, James Cameron has delivered. The man has a pretty impeccable box office history and is belatedly coming off the highest grossing film of a generation.

    That would be the $921.5 million-grossing, 11 Academy Award-winning “Titanic” for anyone wondering. No matter what he made next, anticipation was going to be huge, but the non-stop chatter about “game-changing” and “brand new viewing experience” has made things reach a fever pitch.

    After the trailer debuted, I thought we were looking at an epic fail. I thought the effects looked crappy and the story looked stiff as a brick. I thought no one over the age of 40 would possibly be interested. Now that some people have actually laid eyes on it, it seems I’m in the extreme minority. This sucker is poised to make a lot of money.

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