Thanks to commenter Adam for pointing out this blurry glimpse of the “Benjamin Button” one-sheet on /Film. As Kris anticipated yesterday, it employs the same rather bland artwork that appeared on the film’s Apple trailer page — with the added gimmick that most of the text (save for the release date) reads backwards. Geddit?
It’s kind of a clever trick, but it still looks like a half-arsed design job to me. What is going on in posterville this year?
Comments
2 responses to “Right to left”
i think i wouldve liked this if there were some showings of the aging on brads face
I think the problem is they still need to make money off the film and if they market it too specifically, the strangeness may turn people off.
So it appears right now the marketing strategy is: Look, Brad Pitt!