In today's Variety, a giant two page spread: "Sweeney Todd: The Demon Barber of Fleet Street, Filming Begins Februrary 5, 2007."

Yes, that's today. Fit with a credits listing at the bottom, a logo image - it was damn near a poster. The only cast member credited that can't be seen on IMDb at the moment is Christopher Lee.

Now, I understand, of course, the need to drum up some interest in something. But this, again, is Paramount. We all know how loudly they banged last year - and throughout. And we all know how that turned out. That's all I'm saying.

If the press is given a set visit later this month, we know we're in for trouble.

Year in advance Oscar predictions will land the day after the Oscars, FYI.