Arriving in the mail today were screeners of "The Namesake," "Once" and "Waitress," fit with For Your Consideration copy on the inner sleaves and all in one nice, neat package. It's SEPTEMBER, folks, and barely, at that. Talk about getting the word out early. And there's still the wave of "The Savages," "Sunshine" and "The Darjeeling Limited" to come, later in the season.

This also says something about programming your year in a smart fashion. Searchlight is the only studio that comes to mind which has had a steady flow of potential awards product throughout 2007, rather than backloading the year in the fall glut.