Two weeks ago in this space I discussed the precariousness of “frontrunner” status in an Oscar race. At the time, coming off of a big surge in Toronto, “The King’s Speech” was the big dog on the porch. But be warned, I said. It’s a marathon, not a sprint.
Now that “The Social Network” has released, accompanied by glowing review after glowing review, not to mention a media blitz to make the head spin, that film is looking like an alpha in the year’s awards season. And, inevitably, the race is already being reduced to a generational battle between the two…yet it’s barely October.
Here’s the thing. If you’re a studio still priming your pony, you have to be watching all of this unfold with giddy delight, licking your chops, ravenous. This is the kind of situation easily devoured by savvy marketing in Oscar land, and if I’m a rival contender, I’m remembering my Horace: “Seize the day.”
But it’s a delicate balance. One doesn’t want to charge out and shoehorn into the discussion, lest you be tossed aside as mere garnish to the main course of these two films. However, playing it too cool and quiet isn’t the safest bet either, as an Oscar win is the culmination of built steam and sustained speed (which be in the form of a long drag or a quick burst of energy at the right during the right frame).
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