So, this little movie called “Drive” hits US theaters in just over six weeks, and you may have gathered by now that I kind of like it. After a spiffy trailer debuted last week, a fresh poster was due, and Film District have obliged with a one-sheet that makes no bones about how they’re pitching this thing — as The Ryan Gosling Show first and foremost, with the film’s sleek thriller qualities very much in the rear-view mirror. With American audiences current lapping up Gosling’s charms in romcom “Crazy, Stupid, Love,” it’s probably canny to emphasise the cool of their in-demand star, while the kitsch hot-pink typeface (the same used for the film’s credits) offers a hint of the 1980s pastiche to come. (That corny-sounding tagline, meanwhile, references the film’s most delicious soundtrack cut.) Not the most creative design, then, but one I can see gracing a lot of teenagers’ walls in the months to come.
[Image: Film District]