In Contention

‘Dark Knight Rises’ trailer attached to final ‘Harry Potter’

Posted by · 2:14 pm · July 8th, 2011

Nothing much going on today, so why not toss up a good ole’ fashioned SEO-baiting post? Those of you planning to take in “Harry Potter and the Deathly Hallows: Part 2” next weekend (which I imagine is most of you), you’ll be delighted to know that, according to Superhero Hype, Warner Bros. will attach the first teaser trailer for Christopher Nolan’s “The Dark Knight Rises” to prints of the film. Enjoy.

Also hitting next weekend, the story says, will be the teaser poster. I don’t remember there being any teaser posters for “Batman Begins” (unless I’m mistaken), but “The Dark Knight” had that face-paint-on-a-brick-wall thing and the frosted glass Joker image. This could be where they tease the inclusion of Catwoman (and maybe a catch phrase a la “Why So Serious?”). Guessing.

I had an exchange with a friend recently regarding the anticipation for this film. He argued that it’s at a higher fever pitch than any film since “Star Wars: Episode I — The Phantom Menace,” but I don’t feel that way. Sure, it’s huge amongst the geek set (given the blurred footage of ABSOLUTELY NOTHING that floated around two weeks ago). But I still think “Avatar” was a bigger deal. The media (not just online choir-preaching) was pushing the issue on that one pretty hard.

What else even comes close to these, though? I mean, when I think of anticipation worth throwing into this discussion, I think “Jaws,” “Batman,” “The Phantom Menace” and “Avatar.” Maybe “Inception,” a by-product of being Nolan’s first film after a “big, fat, big-titted hit!” “The Hobbit: An Unexpected Journey” will likely drive the kind of enthusiasm that we’re talking about. But even the new Harry Potter movie doesn’t feel like it has the same heft behind it. “It all ends.” Seems the only response is, “Thank God.”

Anyway, WB is also launching the trailers for “Sherlock Holmes: A Game of Shadows,” “Happy Feet 2” and “Contagion” next weekend, the Superhero Hype story says. Be on the lookout.

[Photo: Warner Bros. Pictures]

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84 responses so far

  • 1 7-08-2011 at 2:24 pm

    Fitz said...

    I’ll be sneaking into Harry Potter for the teaser, but after that I will be watching another film that day.

  • 2 7-08-2011 at 2:25 pm

    Mitchell said...

    I think trailers for “John Carter” and “Hugo” are also attached to HP. Never heard of 6 trailers attached to one film before.

    Anyway, I think TDKR gets the edge in terms of buzz for me, but it might be my personal bias. However, Avatar was an original property, so that might be more impressive.

  • 3 7-08-2011 at 2:27 pm

    Loyal said...

    As much as it pains me to say, a big part of the anticipation for The Dark Knight revolved around Heath Ledger and arguably the most iconic comic villain everl, The Joker.

    Neither of those things are present in The Dark Knight Rises. Nolan and Co have their work cut out for them. I’m sure the film will be great but they’ll need to work hard to find that hook to drive movie fans wild.

    I’d wager a guess that The Hobbit: An Unexpected Journey will reach a Phantom Menace level of hysteria amongst both film fans and the media. Even the release of the new dwarf photos are causing a huge stir. Once a trailer hits (with Sherlock Holmes: A Game of Shadows?), it’ll be bedlam.

  • 4 7-08-2011 at 2:28 pm

    James D. said...

    I can’t get behind this hype. I thought Batman Begins was pretty below-average, and the greatness of The Dark Knight with the Joker on the screen was hurt by the blandness of The Dark Knight without him. If the reviews are there, I will be, though.

    Do a majority of the readers of this site actually go see Harry Potter movies? I don’t know the demographics, but I would assume a specialized site like this would skew older.

  • 5 7-08-2011 at 2:31 pm

    Drew said...

    ZOMFG Nolan! He’s like Kubrick only better. Inception is better than a possible cure for cancer.

    Just thought I would get the generic fanboy response that’s likley to come out of the way.

  • 6 7-08-2011 at 2:48 pm

    SJG said...

    James D., I wonder what you mean by “skew older”? Let’s not forget that the first Harry Potter book was released in 1997, which means that people who were in the target audience of the book when it was released are now in their mid-to-late twenties… certainly people of that age are old enough to be visiting a site like this.

    Harry Potter ceased to be a preteen / adolescent phenomenon a long time ago… not to mention the fact that many parents and grandparents also have taken a liking to the books and movies.

    Just my two cents.

  • 7 7-08-2011 at 2:49 pm

    Kristopher Tapley said...

    Damn, 97? Really? Thought it was later than that.

  • 8 7-08-2011 at 2:50 pm

    SJG said...

    Also… I really haven’t been looking forward to this Batman movie since they decided to name it “The Dark Knight Rises“, which basically said to me:

    “We tried to make TDK again, but this time with some different characters and a slightly different plot. Please, everyone throw as much money at this one as you did at the last one.”

  • 9 7-08-2011 at 2:51 pm

    Drew said...

    Nope, you’re just old Kris.

    Just kidding :)

  • 10 7-08-2011 at 2:52 pm

    SJG said...

    I guess ’98 in the States, but what’s the difference, really? I know I read it in 1999.

  • 11 7-08-2011 at 2:55 pm

    Kristopher Tapley said...

    I didn’t read it (it’s the only one I read) until 2001. Thought it was the year before or something. Never paid close attention.

  • 12 7-08-2011 at 2:59 pm

    Loyal said...

    “Also… I really haven’t been looking forward to this Batman movie since they decided to name it “The Dark Knight Rises“, which basically said to me:”

    SJG, there’s obviously no way to know for sure but I always figured it was deal between WB and Nolan, maybe an trade. I suspect that’s not a title Nolan would have chosen willingly.

  • 13 7-08-2011 at 3:21 pm

    red_wine said...

    I think TDKR is a bigger deal than Avatar simply because of the number of bazzillion fanboys who chew on Christopher Nolan’s cock for breakfast, lunch and dinner.

    Harry Potter does not feel like a big event simply because it has been so long coming, you can’t expect people to keep anticipating for 8 movies. And people really grow out of these books very quickly. My 15 year old cousin would now turn up her nose at such a book, she says she would much rather read Jane Austen. : )

    And Hobbit might have reduced anticipation because the LOTR movies’ reputation have seriously taken a hit in the intervening years. Once considered to be the masterpieces of epic film-making for the modern era, come decade end and not many critics could be bothered even granting the trilogy an honorable mention in their decade Top 10 list.

  • 14 7-08-2011 at 3:27 pm

    Fitz said...

    Wow. Nice guys. I think Drew and red_wine have more issues with Nolan than just his fanbase.

  • 15 7-08-2011 at 3:29 pm

    Loyal said...

    “And Hobbit might have reduced anticipation because the LOTR movies’ reputation have seriously taken a hit in the intervening years. ”

    That’s not a real thing red_wine.

  • 16 7-08-2011 at 3:37 pm

    tony rock said...

    God…do you guys like anything mainstream? All I see is bashing of The Dark Knight, Lord of the Rings, and Potter.

  • 17 7-08-2011 at 3:45 pm

    Andrew M said...

    I can’t see how any one could bash LOTR. But, I am extremely biased in my love towards those movies, so that’s probably it.

    I am really excited for TDKR, but not as much as TDK.

  • 18 7-08-2011 at 3:55 pm

    Moviehobbyist said...

    Wow, I was just thinking about this and was expecting nothing really before christmas or somewhere around that period. I’ll check with WB Netherlands if it’s attached here as well. Probably not.

  • 19 7-08-2011 at 4:36 pm

    James D. said...

    LOTR is dreadfully boring, at least to me, Andrew M. All I remember is the spider.

    SJG, when I was a kid the Power Rangers were big, but I would not go to a movie of that now (by the way, people watching the Power Rangers at my age for nostalgia is confusing to me. I watched one episode and turned it off. It was so terrible.) I have never read a page or seen a minute of Harry Potter, so I probably don’t know what I am talking about, but I was always led to believe its demographic was even younger than Twilight.

  • 20 7-08-2011 at 4:49 pm

    Andrew M said...

    @James D- Oh, I completely understand how people may think it’s boring and not their cup of tea, like I said I have a biased. But I don’t think the hate that has grown on the internet for the movies in the past few years is warranted.

  • 21 7-08-2011 at 5:04 pm

    Loyal said...

    I attended the AMC Lord of the Rings Extended Edition screenings last month. At my sold-out screenings a great number of people were seeing The Lord of the Rings for the first time in theatres.

    If anything, the love for the three films has grown since 2003.

  • 22 7-08-2011 at 5:07 pm

    Andrew M said...

    Obviously a lot of people still love the movies, its just internet hate is very vocal, as it usually is.

  • 23 7-08-2011 at 5:57 pm

    DRM said...

    When you talk anticipation, the likes of Avatar don’t really have a place in that discussion. Avatar made its money through word of mouth, not through hype before opening weekend. Transformers 2 is a better example of a highly anticipated movie. It made $200m in 5 days. Likewise with The Dark Knight. Revenge of the Sith was also hugely anticipated. Spider-Man 3 is another.

    The 1989 Batman movie had arguably the greatest marketing campaign in modern movie history. The Bat logo was literally everywhere before the movie came out, and sure enough it led to a huge hit for WB.

  • 24 7-08-2011 at 6:47 pm

    Kristopher Tapley said...

    DRM: It absolutely has a place, whether you want it to or not. The media drove that thing hard and fast. Remember the Globes? “Will Avatar win Best Picture???”

    Comic-Con put a slight damper on it, but the bottom line is the film had a big anticipation factor. First film from the director of Titanic since that film broke all box office records? Yeah.

    Transformers 2 didn’t have half the media quotient. Opening weekend, IMO, isn’t in and of itself the indicator of pre-release hype. Not everyone can make it out the first weekend.

  • 25 7-08-2011 at 6:49 pm

    Kristopher Tapley said...

    In any case, to me, as far as these things go, it’s really “Batman” and then everything else.

  • 26 7-08-2011 at 6:51 pm

    Kristopher Tapley said...

    (And by the way, I think Avatar was less word-of-mouth hit than repeat business phenom. Though the former certainly had a bit of a hand in things.)

  • 27 7-08-2011 at 7:00 pm

    Jim said...

    Hey Kris, I think there was a teaser poster for Batman Begins, if I’m not mistaken. If I remember correctly, it was just a silhouette of Batman against a reddish sky. Not a major thing to take from the piece I know, but I figured I throw that out there.

  • 28 7-08-2011 at 7:25 pm

    Kevin Ketchum said...

    Any attempt to claim that The Lord of the Rings’ reputation has diminished and thus diminishes anticipation is an uninformed, broad, sweeping statement. If anything, the films have never been more popular, especially since many are rediscovering them recently or discovering them for the first time with the recent screenings of the Extended Editions in theatres and the new blu-ray restorations. They have their detractors, sure, but to claim that everyone suddenly hates them now after 10 years is absurd and severely mistaken. There’s a ton of anticipation for The Hobbit right now, with principal photography having begun, as well as the production stills and video blogs being released in Empire Magazine and other publications. To assume otherwise is simply naive, whether you’re a fan of Jackson’s trilogy or not. But personal feelings will always color perception of the online community’s anticipation and reception, as it always has.

    Currently, in any case, I feel like The Dark Knight Rises has the highest level of excitement of any major film right now, though it doesn’t feel quite as fever pitch as The Dark Knight was, though that was really a perfect storm of zeitgeist appeal, extreme (if morbid) curiosity about Ledger’s performance, a follow up to a successful reboot.

    Harry Potter feels like the anticipation level is a bit outside the norm for the franchise, but I feel like at this point, if you haven’t been a fan of franchise up to this point, the final film of 8 isn’t going to get you excited, so there’s that.

  • 29 7-08-2011 at 8:01 pm

    Al said...

    Avatar never felt that big to me, before or since. And its not just that I didn’t like it, it honestly never felt that hot. I know, I know, massive box office (although interestingly it had about the same attendance as Dark Knight, maybe thats why Jame$ Cameron likes 3D.)

    This doesn’t feel like tremendous buzz either, although its a little soon. I could see it becoming huge but as of know its just not there.

    As far as 2012 itself, that year is buzz city, at least for me. Django Unchained, Great Gatsby, The Hobbit, DKR, Prometheus, and the potential Hooper rendition of Les Mis. Seriously, next year is a power house.

  • 30 7-08-2011 at 8:15 pm

    kel said...

    this may have already been posted, as i didn’t check the previous comments, but why would they release a trailer a full year before the film opens? it’s not like it needs any pre-buzz since we know it’ll make a couple billion $$…

  • 31 7-08-2011 at 8:55 pm

    Speaking English said...

    ***Never heard of 6 trailers attached to one film before.***

    You serious? There’s usually a good 6 or 7 trailers before any movie you see nowadays. Sometimes more.

  • 32 7-08-2011 at 9:45 pm

    Jake Garza said...

    @Kris I agree with you on this! Theres a lot of buzz about it but not as much as a ton of other sequels and original movies! The Hobbit has more buzz than TDKR and will outdue it at the box office!

  • 33 7-08-2011 at 9:57 pm

    Chris said...

    @Kevin Ketchum
    Couldn’t have said it better myself.

  • 34 7-08-2011 at 10:16 pm

    Cinesnatch said...

    I am out of the loop on this, but I feel the anticipation level for TDKR is at the level closest to TPM. And I agree with the previous poster that it’s in part to Heath Ledger/The Joker being so iconic in TDK. It’s also closing out the trilogy, so there’s the nostalgia factor. And we also have to consider the success of Inception bolstering Christopher Nolan’s place in Hollywood.

  • 35 7-08-2011 at 10:18 pm

    Cinesnatch said...

    That being said, I am skeptical as to whether TDKR will live up to the hype. The bar is pretty high. We’ll have to see. Obviously, if Nolan can pull it off, it will be satisfying beyond measure, but I’m going to keep my expectations as low as I possibly can.

  • 36 7-08-2011 at 10:46 pm

    James said...

    If its as good as Batman Begins I’d be overall satisfied with this trilogy. I think even though it has promising villains they just won’t level up to Batman’s true counterpart villain like Ledger’s Joker. Still though I’d be happy if this film goes full circle since the first one.

  • 37 7-08-2011 at 11:57 pm

    The Great Dane said...

    These can be called “teaser posters” for Batman Begins, I guess – there are no credits on them:

  • 38 7-09-2011 at 12:30 am

    Jake said...

    Is SuperHeroHype even credible? I mean, I will be shocked if the TDKR teaser is not attached to one of the biggest films of the past several years, so I’m not surprised that there is word about it. I’m going to hold out until there’s confirmation, though. I find it weird that the WB exhibitors site itself hasn’t updated its trailer placements in a month (perhaps WB has smartened up about trailers leaking). Ordinarily this type of information would originate there.

  • 39 7-09-2011 at 5:21 am

    JJ1 said...

    For me, ‘Avatar’ was much more a “why is everyone going apeshit about this movie 6 months before it’s released” intrigue, as well as “wow, aside from the Pocahontas rip-off, that was a pretty amazing looking movie. I wanna see that twice. Hell, 3 times” etc. – rather than word-of-mouth buzz or reviews buzz or awards buzz.

  • 40 7-09-2011 at 5:26 am

    Mark said...

    I still think The Dark Knight’s success is largely due to the ghoul factor of seeing Heath Ledger’s final performance. No way TDKR makes as much at the domestic US box office.

  • 41 7-09-2011 at 6:49 am

    mikhael said...

    True to what Mark said. But Dark Knight Rises excites me because of the cast list.

    They know Potter will bring a ton of people to theater, what other better way to promote upcoming films than attaching the teasers or trailers before the massive films?

  • 42 7-09-2011 at 8:17 am

    SC said...

    Speaking of trailers, I think we have a dark horse contender for Best Picture:

  • 43 7-09-2011 at 8:32 am

    Mitchell said...

    @Speaking English: What I meant was that I have never heard of 6 trailers PREMIERING in front of the same film before.

  • 44 7-09-2011 at 9:50 am

    DRM said...

    Kris, I’m simply saying that Avatar’s opening at the box office does not support our assertion about it being one of the most anticipated movies ever. Just a month earlier, Twilight opened to almost twice as much. And I don’t hear anyone claiming that New Moon was one of the most anticipated movies ever.

  • 45 7-09-2011 at 10:12 am

    Maxim said...

    Looks like you can add the full length Tintin trailer to the list of things shown before the film. It should be online on 11th.

  • 46 7-09-2011 at 10:50 am

    Chris138 said...

    Marketing is always a huge factor in building hype for any film, especially the new Batman series. It’s only July of 2011 and they’re still filming it, so they have plenty of time to increase the hype. And if WB does it similarly to how their marketing was run for The Dark Knight, then this movie will be huge. I don’t know if it will make over $500 million domestically, somehow I doubt it, but it’ll do real well.

    I knew there was a lot of hype for The Dark Knight before it came out, but honestly I thought that was mostly online hype and the hardcore Bat fanatics. I didn’t know until the midnight showing of the film that just about EVERYONE on the planet was excited to see the film. I’m very much looking forward to seeing a teaser trailer, I hope it makes the film something worth getting excited about.

  • 47 7-09-2011 at 12:05 pm

    matsunaga said...

    Yah I read this somewhere else but it is said to be just a speculation…

    What I’m curious and excited about is the first trailer for HUGO…. I think this one is more likely.. But can Paramount attach it to a WB film?

    Anyone who can confirm this?

    And regarding the hype thing, I just lost my excitement on The Hobbit from the time Del Toro stepped out of the director’s chair…. And TDKR surely has a large shoes to fill after TDK… But I’m not as excited as I was for the later… Avatar hype maybe because of Cameron registered trademark, and as for the trailers of Sherlock Holmes, Happy Feet and Contagion, well, let’s just say I’m more eager to see if Hugo trailer will come out….

  • 48 7-09-2011 at 12:17 pm

    Kristopher Tapley said...

    “I still think The Dark Knight’s success is largely due to the ghoul factor of seeing Heath Ledger’s final performance. No way TDKR makes as much at the domestic US box office.”

    That’s been my position all along, as well.

    And yeah, I do remember those BB posters. I guess they had a couple of teasers after all.

    DRM: Alright, I hear ya. I still think the media was driving it harder than any film since Ep. 1, and I don’t think opening weekend has to be the end-all indicator of a heavily anticipated film.

  • 49 7-09-2011 at 12:52 pm

    shank said...

    i agree with drm…kris tapley u arent making much sense with the avatar hype thing…just let it go…avatar was not at all that big on the anticipation factor…any interest on that film prior to its release was on anticipating james cameron make an ass of himself..but that didnt happen

  • 50 7-09-2011 at 2:03 pm

    DRM said...

    Kris, I think media hype helped it after its release and to an extent before its release. It’s not easy to get a big opening with an original property. 3D hype after its release also played a large factor in its word of mouth. And obviously the storytelling factored into the word of mouth as well.

  • 51 7-09-2011 at 2:50 pm

    Moviehobbyist said...

    TDK succeeded because it was a brilliant crime film that just happened to be about one of the most iconic literary characters of the 20th century

  • 52 7-09-2011 at 5:15 pm

    Rashad said...

    Maxim, where did you read that about Tintin’s trailer?

  • 53 7-09-2011 at 5:26 pm

    Kristopher Tapley said...

    “avatar was not at all that big on the anticipation factor”

    You can keep saying it but it doesn’t make it so.

    They had a friggin’ “Avatar Day” for the trailer and footage in the middle of August, for Christ’s sake. Which was decently attended (and still singular, I might add).

    Who’s not making sense? Who needs to let it go?

  • 54 7-09-2011 at 6:26 pm

    ann said...

    I think ppl are really underestimating the box office potential of tdkr. It’s still BATMAN and it got CATWOMEN, the second most recognizable villain in the batman universe and add nolan who’s last film grossed more than 800 million worldwide on an original property.

    I think ppl really do overestimate heath ledger death in the tdk box office, it probabaly helped it to become the biggest opening weekend, but i really doubt that it did much after that. Really word of mouth did the rest. I mean look at spiderman 3 which only made like 5 million less than tdk opening weekend and it ended it’s box office run at 350 million domestically, it’s really word of mouth that breaks or succeeded a film.

  • 55 7-09-2011 at 7:31 pm

    Matthew Starr said...

    All I know is I can’t wait to stare at the Bat logo for 1.5 minutes while listening to Michael Caine narrate.

  • 56 7-10-2011 at 4:37 am

    JCS said...

    Someone’s been watching ‘Network’ recently…

  • 57 7-10-2011 at 9:37 am

    Kristopher Tapley said...

    Nicely done, JCS.

  • 58 7-10-2011 at 11:17 am

    Brock Landers said...

    Avatar was really only big online prior to its release. Hence the good, but not great opening weekend. The majority of its buzz came after its release.

    I remember seeing the trailer for it numerous times in theatres and people having absolutely no reaction to it, even bad reactions at times.

    The Dark Knight Rises might not hit Avatar numbers when all is said and done (especially without 3D boosting its numbers), but the anticipation before its release is much, much higher.

  • 59 7-10-2011 at 12:14 pm

    Kristopher Tapley said...

    See, I think you’ve got it backwards. The TDKR hype is all online. Everyone was well aware of Avatar being on the way, certainly outside the web. People knew the guy who did Titanic was back with another film, and that it was being hyped as a “game changer.” That phrase was in the lexicon vis a vis Avatar before the film hit theaters.

    Conversely, I bet there are plenty who don’t even know TDKR is in production right now.

  • 60 7-10-2011 at 12:45 pm

    Brock Landers said...

    Maybe it’s just me, but I remember bringing Avatar up to people a year or so before it was going to hit theatres and no one knew what the hell I was talking about.

    If it had the buzz that you claim it had, it would have had a bigger opening weekend. It wasn’t that kind of movie. TDKR will be. People might not know its in production (who knew that Avatar was in production when it first started filming outside of people on movie sites?), but once that trailer hits with HP, the anticipation will go to another level.

  • 61 7-10-2011 at 12:57 pm

    Kristopher Tapley said...

    I’m not talking a year in advance when it comes to hype. Even “Batman” didn’t hit the zeitgeist until marketing, which was like six months tops. You can’t really use that distance as a judge.

    And, once again, I don’t think opening weekend is in and of itself a proper measure. Not everyone can get to it the day it opens, but that doesn’t mean they didn’t know it was coming and weren’t hooked by the hype and put it on the “to see” list.

  • 62 7-10-2011 at 12:58 pm

    Kristopher Tapley said...

    And I’ll go on the record now: TDKR will not break any of TDK’s box office records. That was a phenom largely dependent on the Heath Ledger factor, as others have mentioned. And then repeat viewings took hold.

  • 63 7-10-2011 at 1:19 pm

    Brock Landers said...

    A year, six months, whatever. Before that first teaser I don’t remember anyone outside of the online community talking about Avatar. Even when that first trailer hit, not only were the people who were anticipating it disappointed, but it sure didn’t gain the anticipation of people who didn’t know about it beforehand. After the first teaser, there was question as to whether or not it would actually be a game changer.

    It wasn’t until the final trailer that people outside of the online community started taking interest and even then the majority of people who saw it outside of the online community saw it based on WOM.

    And while Ledger was certainly a factor, it wouldn’t surprise me if TDKR topped TDK’s opening weekend. In terms of total gross, the quality of the movie will dictate that.

    You are seriously underestimating the popularity of that second movie, Ledger or not.

  • 64 7-10-2011 at 1:22 pm

    Chris138 said...

    How about we all just wait until July of 2012 and see how it does?

  • 65 7-10-2011 at 2:06 pm

    Loyal said...

    The Dark Knight was a box office perfect storm that won’t be repeated.

    I’m sure the sequel will do 400m+ domestically and a billion worldwide but I feel safe in saying The Dark Knight’s records won’t be broken. The Dark Knight’s back however…

  • 66 7-10-2011 at 5:35 pm

    Joseph Sciortino said...

    I’m pretty sure it’ll have a bigger opening weekend than TDK. 4 years of inflation…

  • 67 7-10-2011 at 5:39 pm

    Joseph Sciortino said...

    Plus, yes, I think people are underestimating how much TDK was loved. Not that Ledger didn’t add a good $80 million to the gross, but that’s still $453 million. And it’s still #2 of all time on Yahoo, I think.

  • 68 7-10-2011 at 6:38 pm

    JJ1 said...

    I gotta agree with those who say that most of Avatar’s buzz was online (critics, cinephiles, whomever, etc). I didn’t know anybody in the ‘real world’ who knew a thing about Avatar until the few weeks/month before it’s release.

    Yet, I gotta agree with Kris that opening weekend isn’t everything (Avatar’s 77 million went on to, what, 760 million domestic?). Opening weekend isn’t and shouldn’t be everything.

  • 69 7-10-2011 at 7:28 pm

    Brock Landers said...

    “Yet, I gotta agree with Kris that opening weekend isn’t everything (Avatar’s 77 million went on to, what, 760 million domestic?). Opening weekend isn’t and shouldn’t be everything.”

    And I don’t think anyone said or implied that it was everything. The point was simply that if your opening weekend is less than half of what TDK was, clearly the amount of anticipation is not on the same level. The bulk of Avatar’s total gross came from WOM.

  • 70 7-10-2011 at 7:37 pm

    Brock Landers said...

    Anyway, I think it’s a little too early to even have this argument. If we’re comparing anticipation level a year prior to release (which would be the current comparison given that TDKR comes out a year from now) TDKR wins hands down. We’ll have to see once more promotional material is released and as we get closer to the release before we decide exactly which film had a higher level of anticipation.

  • 71 7-10-2011 at 8:11 pm

    Kristopher Tapley said...

    I’m glad our line is drawn in the sand and everything, but clearly no one’s changing anybody’s mind. Talking in circles.

  • 72 7-10-2011 at 11:19 pm

    DRM said...

    FWIW, two Batman movies broke the opening weekend record without the Joker around. And both of them actually sold more tickets on opening weekend than the first Batman movie. TDK’s opening already adjusts with inflation to $175m. That will be around $180m next year. I have predicted $162m for TDKR’s opening, which is a 10% drop in ticket sales.

    Sequel openings are based almost entirely on word of mouth from the predecessor. That’s how Transformers 2 managed $200m in 5 days. And that’s exactly how TDKR will manage to beat TDK’s $158m opening weekend, despite the so-called Ledger factor or Joker factor. The bottom line is people loved The Dark Knight and will show up on opening weekend in huge numbers. Its legs will not likely be anywhere near TDK’s, which is why I’m predicting $450m total for it. But that is still a hell of a run. If you told WB after Batman Begins made $205m domestic that the two sequels would combine for well over $900m domestic they would have gone absolutely crazy about it.

  • 73 7-10-2011 at 11:50 pm

    Kristopher Tapley said...

    “Line,” my comment should have said (and now does).

  • 74 7-10-2011 at 11:52 pm

    Kristopher Tapley said...

    DRM: The sequel theory doesn’t hold up THAT well when you consider Batman Begins wasn’t so beloved as to yield the highest opening weekend ever for its follow-up. That was largely Ledger-influenced, IMO.

  • 75 7-11-2011 at 1:54 am

    JCS said...

    Kris: All I want out of life is a 30 share and a 20 rating.

  • 76 7-11-2011 at 10:29 am

    DRM said...


    I think the Joker character itself played a bigger part than Ledger. The 1989 film adjusts to over $500m today. But even without the Joker, Batman Returns still managed to set a new opening weekend record and sell more tickets on opening weekend than the first Batman.

  • 77 7-11-2011 at 10:40 am

    Kristopher Tapley said...

    No question. Batman is historically big business.

  • 78 7-11-2011 at 3:52 pm

    Sam said...

    If Ledger hadn’t died, and I’m pretty sure Nolan would still have used the Joker as Batman’s primary nemesis in TDKR, the anticipation would be palpable. I have this theory that TDKR probably won’t live up to the hype because the Joker will not be in this one. I don’t really know how TDK will be topped? I wanted Nolan to bring back Two Face, but Hardy as Bane should be interesting. The Hathaway factor worries me though. I have never thought she was a great actress, so I’m a little skeptical.

  • 79 7-11-2011 at 3:53 pm

    Kyle said...

    It’s interesting that Batman and Spiderman are big business no matter what the quality of the entry is…Iron Man is starting to creep into that category, but really no other superhero movies come close.. Superman, Hulk, and everything else

  • 80 7-11-2011 at 6:33 pm

    Mike said...

    I really hope it is actually attached at my theatre. I went to Cars 2 dying to see the teaser for Brave, which was apparently attached to it, and it wasn’t.

  • 81 7-11-2011 at 8:29 pm

    DRM said...

    Well the teaser poster has just been released on the official website. I’m pretty disappointed in it. Almost feels fanmade. Can’t believe they basically ripped off Inception’s poster and merged it with the Bat logo.

  • 82 7-11-2011 at 8:34 pm

    Kyle said...

    I think its pretty cool for a start.

  • 83 7-11-2011 at 8:44 pm

    Chris138 said...

    It does look kind of similar to Inception, but regardless it’s kinda cool.

  • 84 7-16-2011 at 2:09 pm

    Speaking English said...

    Wasn’t attached to my screening…