In Contention


‘Dark Knight Rises’ trailer attached to final ‘Harry Potter’

Posted by · 2:14 pm · July 8th, 2011

Nothing much going on today, so why not toss up a good ole’ fashioned SEO-baiting post? Those of you planning to take in “Harry Potter and the Deathly Hallows: Part 2” next weekend (which I imagine is most of you), you’ll be delighted to know that, according to Superhero Hype, Warner Bros. will attach the first teaser trailer for Christopher Nolan’s “The Dark Knight Rises” to prints of the film. Enjoy.

Also hitting next weekend, the story says, will be the teaser poster. I don’t remember there being any teaser posters for “Batman Begins” (unless I’m mistaken), but “The Dark Knight” had that face-paint-on-a-brick-wall thing and the frosted glass Joker image. This could be where they tease the inclusion of Catwoman (and maybe a catch phrase a la “Why So Serious?”). Guessing.

I had an exchange with a friend recently regarding the anticipation for this film. He argued that it’s at a higher fever pitch than any film since “Star Wars: Episode I — The Phantom Menace,” but I don’t feel that way. Sure, it’s huge amongst the geek set (given the blurred footage of ABSOLUTELY NOTHING that floated around two weeks ago). But I still think “Avatar” was a bigger deal. The media (not just online choir-preaching) was pushing the issue on that one pretty hard.

What else even comes close to these, though? I mean, when I think of anticipation worth throwing into this discussion, I think “Jaws,” “Batman,” “The Phantom Menace” and “Avatar.” Maybe “Inception,” a by-product of being Nolan’s first film after a “big, fat, big-titted hit!” “The Hobbit: An Unexpected Journey” will likely drive the kind of enthusiasm that we’re talking about. But even the new Harry Potter movie doesn’t feel like it has the same heft behind it. “It all ends.” Seems the only response is, “Thank God.”

Anyway, WB is also launching the trailers for “Sherlock Holmes: A Game of Shadows,” “Happy Feet 2” and “Contagion” next weekend, the Superhero Hype story says. Be on the lookout.

[Photo: Warner Bros. Pictures]




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84 responses so far

  • 1 7-09-2011 at 2:50 pm

    Moviehobbyist said...

    TDK succeeded because it was a brilliant crime film that just happened to be about one of the most iconic literary characters of the 20th century

  • 2 7-09-2011 at 5:15 pm

    Rashad said...

    Maxim, where did you read that about Tintin’s trailer?

  • 3 7-09-2011 at 5:26 pm

    Kristopher Tapley said...

    “avatar was not at all that big on the anticipation factor”

    You can keep saying it but it doesn’t make it so.

    They had a friggin’ “Avatar Day” for the trailer and footage in the middle of August, for Christ’s sake. Which was decently attended (and still singular, I might add).

    Who’s not making sense? Who needs to let it go?

  • 4 7-09-2011 at 6:26 pm

    ann said...

    I think ppl are really underestimating the box office potential of tdkr. It’s still BATMAN and it got CATWOMEN, the second most recognizable villain in the batman universe and add nolan who’s last film grossed more than 800 million worldwide on an original property.

    I think ppl really do overestimate heath ledger death in the tdk box office, it probabaly helped it to become the biggest opening weekend, but i really doubt that it did much after that. Really word of mouth did the rest. I mean look at spiderman 3 which only made like 5 million less than tdk opening weekend and it ended it’s box office run at 350 million domestically, it’s really word of mouth that breaks or succeeded a film.

  • 5 7-09-2011 at 7:31 pm

    Matthew Starr said...

    All I know is I can’t wait to stare at the Bat logo for 1.5 minutes while listening to Michael Caine narrate.

  • 6 7-10-2011 at 4:37 am

    JCS said...

    Someone’s been watching ‘Network’ recently…

  • 7 7-10-2011 at 9:37 am

    Kristopher Tapley said...

    Nicely done, JCS.

  • 8 7-10-2011 at 11:17 am

    Brock Landers said...

    Avatar was really only big online prior to its release. Hence the good, but not great opening weekend. The majority of its buzz came after its release.

    I remember seeing the trailer for it numerous times in theatres and people having absolutely no reaction to it, even bad reactions at times.

    The Dark Knight Rises might not hit Avatar numbers when all is said and done (especially without 3D boosting its numbers), but the anticipation before its release is much, much higher.

  • 9 7-10-2011 at 12:14 pm

    Kristopher Tapley said...

    See, I think you’ve got it backwards. The TDKR hype is all online. Everyone was well aware of Avatar being on the way, certainly outside the web. People knew the guy who did Titanic was back with another film, and that it was being hyped as a “game changer.” That phrase was in the lexicon vis a vis Avatar before the film hit theaters.

    Conversely, I bet there are plenty who don’t even know TDKR is in production right now.

  • 10 7-10-2011 at 12:45 pm

    Brock Landers said...

    Maybe it’s just me, but I remember bringing Avatar up to people a year or so before it was going to hit theatres and no one knew what the hell I was talking about.

    If it had the buzz that you claim it had, it would have had a bigger opening weekend. It wasn’t that kind of movie. TDKR will be. People might not know its in production (who knew that Avatar was in production when it first started filming outside of people on movie sites?), but once that trailer hits with HP, the anticipation will go to another level.

  • 11 7-10-2011 at 12:57 pm

    Kristopher Tapley said...

    I’m not talking a year in advance when it comes to hype. Even “Batman” didn’t hit the zeitgeist until marketing, which was like six months tops. You can’t really use that distance as a judge.

    And, once again, I don’t think opening weekend is in and of itself a proper measure. Not everyone can get to it the day it opens, but that doesn’t mean they didn’t know it was coming and weren’t hooked by the hype and put it on the “to see” list.

  • 12 7-10-2011 at 12:58 pm

    Kristopher Tapley said...

    And I’ll go on the record now: TDKR will not break any of TDK’s box office records. That was a phenom largely dependent on the Heath Ledger factor, as others have mentioned. And then repeat viewings took hold.

  • 13 7-10-2011 at 1:19 pm

    Brock Landers said...

    A year, six months, whatever. Before that first teaser I don’t remember anyone outside of the online community talking about Avatar. Even when that first trailer hit, not only were the people who were anticipating it disappointed, but it sure didn’t gain the anticipation of people who didn’t know about it beforehand. After the first teaser, there was question as to whether or not it would actually be a game changer.

    It wasn’t until the final trailer that people outside of the online community started taking interest and even then the majority of people who saw it outside of the online community saw it based on WOM.

    And while Ledger was certainly a factor, it wouldn’t surprise me if TDKR topped TDK’s opening weekend. In terms of total gross, the quality of the movie will dictate that.

    You are seriously underestimating the popularity of that second movie, Ledger or not.

  • 14 7-10-2011 at 1:22 pm

    Chris138 said...

    How about we all just wait until July of 2012 and see how it does?

  • 15 7-10-2011 at 2:06 pm

    Loyal said...

    The Dark Knight was a box office perfect storm that won’t be repeated.

    I’m sure the sequel will do 400m+ domestically and a billion worldwide but I feel safe in saying The Dark Knight’s records won’t be broken. The Dark Knight’s back however…

  • 16 7-10-2011 at 5:35 pm

    Joseph Sciortino said...

    I’m pretty sure it’ll have a bigger opening weekend than TDK. 4 years of inflation…

  • 17 7-10-2011 at 5:39 pm

    Joseph Sciortino said...

    Plus, yes, I think people are underestimating how much TDK was loved. Not that Ledger didn’t add a good $80 million to the gross, but that’s still $453 million. And it’s still #2 of all time on Yahoo, I think.

  • 18 7-10-2011 at 6:38 pm

    JJ1 said...

    I gotta agree with those who say that most of Avatar’s buzz was online (critics, cinephiles, whomever, etc). I didn’t know anybody in the ‘real world’ who knew a thing about Avatar until the few weeks/month before it’s release.

    Yet, I gotta agree with Kris that opening weekend isn’t everything (Avatar’s 77 million went on to, what, 760 million domestic?). Opening weekend isn’t and shouldn’t be everything.

  • 19 7-10-2011 at 7:28 pm

    Brock Landers said...

    “Yet, I gotta agree with Kris that opening weekend isn’t everything (Avatar’s 77 million went on to, what, 760 million domestic?). Opening weekend isn’t and shouldn’t be everything.”

    And I don’t think anyone said or implied that it was everything. The point was simply that if your opening weekend is less than half of what TDK was, clearly the amount of anticipation is not on the same level. The bulk of Avatar’s total gross came from WOM.

  • 20 7-10-2011 at 7:37 pm

    Brock Landers said...

    Anyway, I think it’s a little too early to even have this argument. If we’re comparing anticipation level a year prior to release (which would be the current comparison given that TDKR comes out a year from now) TDKR wins hands down. We’ll have to see once more promotional material is released and as we get closer to the release before we decide exactly which film had a higher level of anticipation.

  • 21 7-10-2011 at 8:11 pm

    Kristopher Tapley said...

    I’m glad our line is drawn in the sand and everything, but clearly no one’s changing anybody’s mind. Talking in circles.

  • 22 7-10-2011 at 11:19 pm

    DRM said...

    FWIW, two Batman movies broke the opening weekend record without the Joker around. And both of them actually sold more tickets on opening weekend than the first Batman movie. TDK’s opening already adjusts with inflation to $175m. That will be around $180m next year. I have predicted $162m for TDKR’s opening, which is a 10% drop in ticket sales.

    Sequel openings are based almost entirely on word of mouth from the predecessor. That’s how Transformers 2 managed $200m in 5 days. And that’s exactly how TDKR will manage to beat TDK’s $158m opening weekend, despite the so-called Ledger factor or Joker factor. The bottom line is people loved The Dark Knight and will show up on opening weekend in huge numbers. Its legs will not likely be anywhere near TDK’s, which is why I’m predicting $450m total for it. But that is still a hell of a run. If you told WB after Batman Begins made $205m domestic that the two sequels would combine for well over $900m domestic they would have gone absolutely crazy about it.

  • 23 7-10-2011 at 11:50 pm

    Kristopher Tapley said...

    “Line,” my comment should have said (and now does).

  • 24 7-10-2011 at 11:52 pm

    Kristopher Tapley said...

    DRM: The sequel theory doesn’t hold up THAT well when you consider Batman Begins wasn’t so beloved as to yield the highest opening weekend ever for its follow-up. That was largely Ledger-influenced, IMO.

  • 25 7-11-2011 at 1:54 am

    JCS said...

    Kris: All I want out of life is a 30 share and a 20 rating.

  • 26 7-11-2011 at 10:29 am

    DRM said...

    Kris,

    I think the Joker character itself played a bigger part than Ledger. The 1989 film adjusts to over $500m today. But even without the Joker, Batman Returns still managed to set a new opening weekend record and sell more tickets on opening weekend than the first Batman.

  • 27 7-11-2011 at 10:40 am

    Kristopher Tapley said...

    No question. Batman is historically big business.

  • 28 7-11-2011 at 3:52 pm

    Sam said...

    If Ledger hadn’t died, and I’m pretty sure Nolan would still have used the Joker as Batman’s primary nemesis in TDKR, the anticipation would be palpable. I have this theory that TDKR probably won’t live up to the hype because the Joker will not be in this one. I don’t really know how TDK will be topped? I wanted Nolan to bring back Two Face, but Hardy as Bane should be interesting. The Hathaway factor worries me though. I have never thought she was a great actress, so I’m a little skeptical.

  • 29 7-11-2011 at 3:53 pm

    Kyle said...

    It’s interesting that Batman and Spiderman are big business no matter what the quality of the entry is…Iron Man is starting to creep into that category, but really no other superhero movies come close.. Superman, Hulk, and everything else

  • 30 7-11-2011 at 6:33 pm

    Mike said...

    I really hope it is actually attached at my theatre. I went to Cars 2 dying to see the teaser for Brave, which was apparently attached to it, and it wasn’t.

  • 31 7-11-2011 at 8:29 pm

    DRM said...

    Well the teaser poster has just been released on the official website. I’m pretty disappointed in it. Almost feels fanmade. Can’t believe they basically ripped off Inception’s poster and merged it with the Bat logo.

  • 32 7-11-2011 at 8:34 pm

    Kyle said...

    I think its pretty cool for a start.

  • 33 7-11-2011 at 8:44 pm

    Chris138 said...

    It does look kind of similar to Inception, but regardless it’s kinda cool.

  • 34 7-16-2011 at 2:09 pm

    Speaking English said...

    Wasn’t attached to my screening…