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WTF with the giant fireball thing??

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With “The Social Network” picking up yet another award last week (for Best in Show at the Golden Trailer Awards), Ryan Adams at Awards Daily asked for personal picks for favorite trailers.

There are a number that spring to mind for me. I maintain that the first “Pearl Harbor” trailer (link), with the score from “The Thin Red Line,” was absolutely masterful. The “Alien” trailer (link) is in many ways more unsettling than the actual film, while just two years ago, whoever pieced together the tease for the Coens’ “A Serious Man” (link) knew what was up.

Even more recently, the trailers for “Black Swan” (link) and David Fincher’s “The Girl with the Dragon Tattoo” (link) dazzled, while the “Tinker, Tailor, Soldier, Spy” trailer that dropped last week reminded me of how tightly constructed the one for “A Single Man” (link) was. But the truth is, when I think of movie trailers and their power to seize your attention, I’m taken back some 15 years to a sci-fi film and a tease that had me more intrigued than whatever film I was about to watch. And it contains the single greatest image ever used to sell a film, in my opinion (the final shot). Since it ties in nicely today, I figure I’ll offer it up after the jump.

Yours?

Also, for more holiday reading, check out the 12 films that made Bilge Ebiri want to be an American. And be sure to check back after your burgers and beer and fireworks for the first Off the Carpet column of the season.

Happy 4th.

[Photo: 20th Century Fox]

Comments

29 responses to “WTF with the giant fireball thing??”

  1. James D. Avatar

    I always thought the There Will Be Blood trailer was fantastic. There were a few different ones, but the one that starts with Plainview’s speech about being a family man is the great one. It sent tingles down my spine.

  2. Maxim Avatar
    Maxim

    When I was younger the trailers that I remembered liking included the original teaser for “Terminator 2” (this one – http://www.youtube.com/watch?v=DM2pHZhXaLM), as well as teasers for Jurassic Park, Mortal Kombat and Cliffhanger.

    Nowadays, the trailers I find myself going back to and rewatching include “Catch Me If You Can”, “Exotica” and, recently, “Rio”.

  3. Drew Avatar
    Drew

    How much do you think the people make trailers earn annually? Cause whatever it is probably isn’t enough.

  4. HC792 Avatar
    HC792

    American Beauty was the first one that popped into my mind. Great, great use of music.

  5. tdr Avatar
    tdr

    For me the first trailers for “A single man” and “Broken embraces” were amazing. They consisted of only beautiful shots from the movies without any dialog and were acompanied by haunting music. And most recently you can add to them the trailer for “Tinker, tailor, soldier, spy”.

  6. tdr Avatar
    tdr

    Also the trailer for “Biutiful”.

  7. J. Avatar
    J.

    http://www.youtube.com/watch?v=Tytq7YKUREM&feature=fvst

    Never has a pairing of song and movie been more perfect, and the trailer was a true showcase… not only of emotional range, but how mobile and tactile the large puppet suits were going to be. I first watched this with a large group of people, and toward the end, when one “wild thing” threw the other across the forest, I remember everyone in the room absolutely losing their shit with excitement.

  8. Drew Avatar
    Drew

    Btw, the red band of Dragon Tattoo is one of my favorites. And no, it’s not just the two little shots that make the difference. It’s the grainy, viral, underground feeling that 90 seconds worth of footage exudes. Granted I’m a conspiracy theorist who believes it was a studio version.

  9. Louis Avatar
    Louis

    This is the trailer that got the most reaction from a crowd in any theater showing I’ve ever attended:

    http://www.youtube.com/watch?v=gnrD6_bAcsY

  10. DylanS Avatar
    DylanS

    I’m personally a fan of trailers for Danny Boyle films. I think “127 Hours” was hands down the best trailer of last year, and the “Slumdog Millionaire” trailer is mabye the best I’ve ever seen. Both trailers (like their accompanying films) make brilliant use of pop music and display both move fluently from an adventurous tone to an emotional tone with incredible ease. here are the links for both.

    http://www.youtube.com/watch?v=OlhLOWTnVoQ
    http://www.youtube.com/watch?v=AIzbwV7on6Q

  11. SC Avatar
    SC

    The trailer for “Good Night, and Good Luck” is a classic:

    http://www.youtube.com/watch?v=aNq8LoYjG2E

  12. Leith Quinn Avatar
    Leith Quinn

    I’m gonna have to go with “Little Children.” I wouldn’t say the film itself is anything special, but the trailer itself is pure gold.

  13. JJ1 Avatar
    JJ1

    Leith Quinn, you beat me to it. ‘Little Children’. I thought I’d be the first to mention. :)

  14. Fitz Avatar

    A total cop-out but the theatrical teaser for ‘The Dark Knight’ was the first one to pop into my head.

    A close second would be No Country for Old Men.

  15. Brock Landers Avatar
    Brock Landers

    Jarhead, The Shining, The Texas Chainsaw Massacre (2003), Pulp Fiction, Jaws

  16. Rashad Avatar
    Rashad

    300 trailer was awesome

  17. mitchell Avatar
    mitchell

    Lolita! also I remember loving the trailer for adaptation

  18. Matthew Starr Avatar
    Matthew Starr

    Trailers I loved,

    Mission Impossible
    Goldeneye
    Schindler’s List
    The Big Lebowski

    And of course these were great…

    http://www.youtube.com/watch?v=A8or6tQ0Agg
    http://www.youtube.com/watch?v=NWFXf2qjXeg&feature=related

  19. Chris138 Avatar
    Chris138

    That teaser for Pearl Harbor is pretty good. In fact, it actually makes me want to pop the movie in, even though it’s not very good. Brilliant marketing.

  20. James R. Avatar
    James R.

    I don’t know if anyone will agree with me. But the Time Bandits trailer is awesome.

    http://www.youtube.com/watch?v=JwnjENpIyq0

    Batman Begins is also a favourite of mine.

    http://www.youtube.com/watch?v=3ohiQ6cLRsE&feature=related

  21. Carl Avatar
    Carl

    I believe the trailer for “The Tree of Life” this year was better than maybe 80% of the feature-length releases so far.

  22. Speaking English Avatar

    I don’t mean to be a party pooper, but I swear you posted that “Independence Day” teaser last 4th of July too.

  23. Andrej Avatar

    Trite, yet totally honest answer:

    Inception. ☺

    Also, The Girl With The Dragon Tattoo’s trailer’s pretty badass. Winnie The Pooh’s trailer with Keane’s “Somewhere Only We Know” always puts a smile on my face.

    And as for teasers go… The Last Airbender. Those couple of minutes were by far better than the whole movie itself – and they didn’t even include the teaser’s scene in the final product.

  24. Kristopher Tapley Avatar

    English: Really? Wow. I think I’m getting to the point where I’m repeating myself in Tweets, too.

    #age

  25. Hans Avatar
    Hans

    The first Curious Case of Benjamin Button trailer was simply magical and enchanting:

    http://www.youtube.com/watch?v=-zkrgUmBiTY

    And this is an odd choice, but I loved LOVED the trailer for Clash of the Titans, particularly for the song use. Classic example of it being a shame the movie didn’t live up:

    http://www.youtube.com/watch?v=fj2aDS7FSXo

    Also, on a related firebally note, an great Cracked piece on the making of the fireball scene and other famous CGI-less effects in movies.

    http://www.cracked.com/article_19140_8-movie-special-effects-you-wont-believe-arent-cgi.html

  26. Duncan Houst Avatar

    My three favorites, given my limited knowledge of the past few years, would probably be the first teaser for “WALL-E” ( http://movies.yahoo.com/movie/1809902253/video/3203050 ), the first trailer for “Cloverfield” ( http://youtu.be/IvNkGm8mxiM ), and the first trailer for “Up in the Air” ( http://youtu.be/nA9Q_hEDne8?t=8s ). I don’t suppose much surpasses that first look.

  27. Andrew F Avatar
    Andrew F

    I’ll third the mention of “Little Children”.

    But there’s one trailer experience that really sticks out at me: “Zoolander”. I have never heard an audience laugh as hard than with the punchline “How can children learn how to read if they can’t even fit inside the building?”

  28. Glenn Avatar

    Kris, you did indeed post this last year too. I remember it!