BOX OFFICE: ‘Transformers’ way out in front

Posted by · 11:25 am · July 3rd, 2011

Yes, “Transformers: Dark of the Moon” inevitably took the top spot this holiday weekend, but there is cause for serious sadness. “Pirates of the Caribbean: On Stranger Tides” crossed the billion dollar mark worldwide. I weep. But “Midnight in Paris” is just a few mil away from being Woody Allen’s highest grossing film ever, so there’s that.

(Courtesy: Exhibitor Relations)

→ 35 Comments Tags: , , | Filed in: Box Office

35 responses so far

  • 1 7-03-2011 at 11:50 am

    Ben M. said...

    Midnight in Paris’ b.o. is solid, but after it opened with bigger limited release numbers than King’s Speech and Black Swan, and the audience I saw the film with and everyone I spoke to loved it, it has been a mild underperformer in relation to my expectations. Just because I thought it was set to be the next indie breakout and wouldn’t have been shocked if it had gotten to $100 million domestic.

    As far as the big release goes, Transformers did about as well as I could have expected. Sure, it is behind Revenge of the Fallen, but given how hated that movie was and the low pre-sale figures for DOTM (last week it was only 3% of fandango tickets, significantly behind Potter despite Potter releasing weeks later), I thought it may have opened to as low as $75 million over the 3-day weekend portion of the launch. With a slightly lower budget than ROTF ($195 million vs. $205 million), better WOM, and most importantly a huge overseas launch, I suspect it will wind up being the most profitable film in the series.

    And On Stranger Tides is now easily the worst film to make a billion worldwide IMO.

  • 2 7-03-2011 at 12:19 pm

    Stefan said...

    It’s so strange to see a Pixar feature have such a massive drop in its second weekend. I wouldn’t be surprised if it becomes the first Pixar, since A Bug’s Life to make less than $200 million domestically.

    On the other hand, it’s doing terrific business internationally, which was one of the reasons they made it Formula 1-themed and set it in England, Italy and Japan. So, I imagine Disney and Pixar will be pleased, regardless.

  • 3 7-03-2011 at 12:55 pm

    Speaking English said...

    If it’s any consolation, “On Stranger Tides” is by far the lowest grossing “Pirates” film in the US. So… our country is smart? (lol)

  • 4 7-03-2011 at 2:14 pm

    Rashad said...

    I’ll never get how, or why, they release box office numbers early on Sunday.

  • 5 7-03-2011 at 2:21 pm

    JJ1 said...

    My observations:

    Everyone I talk to who’s seen Cars 2 says that it was fun/good and almost as good as the first, if not better; yet there’s the chasm in critical differential.

    Larry Crowne should still make close to 50 mill domestic, and solid overseas (I assume) will make it profitable.

    Super 8 and Bridesmaids continues to chug along QUITE well.

    Saddened for X-Men, It will turn a profit. But I feel like it was the best superhero films that’s come out this Summer; and deserved a better turn-out.

    Midnight in Paris’ numbers are very good. But as mentioned, early per screen averages should have made it soar over 50 mill. I’m all for a Woody movie doing well. I just wish I was more enamored with this particular film.

    How’s Tree of Life doin? I’m STILL waiting for it to come near me.

  • 6 7-03-2011 at 2:22 pm

    JJ1 said...

    sorry for the sketchy spelling/grammar.

  • 7 7-03-2011 at 2:36 pm

    Kristopher Tapley said...

    Tree of Life made a cool mil this weekend after adding 13 more screens. It’s at 7 mil total. 228 screens at the moment.

  • 8 7-03-2011 at 2:42 pm

    JJ1 said...

    thanks :)

  • 9 7-03-2011 at 3:07 pm

    RyanT said...

    I’m thinking Midnight in Paris might have done better box office if it was released in the fall/holiday, but no matter it’s still a huge success and when people discover it on DVD they’ll wonder why they missed this. Plus it’s not the typical summer fare for the general public.

    The only good thing Green Lantern is doing is making the underperfoming X-Men: First Class look like a success in comparison.

    I can’t even comment on Pirates 4. How is it that the film is underwhelming North American audiences and yet doing gangbusters overseas? What’s the disconnect here? It can’t be because we actually have taste, so something else is at play here.

  • 10 7-03-2011 at 3:21 pm

    Rashad said...

    People like pirates, boats, adventure, mermaids, and large spectacles. Plus add in Depp. And theatrical, almost slapstick performances play better overseas as the comedy is more accessible.

    I really didn’t think Pirates 4 was a bad movie. It was average to me. Lacked energy but I thought it was harmless.

  • 11 7-03-2011 at 3:23 pm

    Roy said...

    I don’t think Pixar will sweat too much about Cars 2 in terms of box office. The original did solidly, rather than spectactularly in that regard. It’s in the attendent merchandise that the Cars franchise makes the real money, and it’s the pretty much the reason for Cars 2 existence anyway.

  • 12 7-03-2011 at 4:03 pm

    JJ1 said...

    It IS interesting how this Pirates is – by far – the least grossing of the last few (domestically), yet doing amazingly overseas; hence the $1 billion.

    I maintain that this Pirates was better than the last two (for me) because it wasn’t so cluttered.

    Pirates 2 & 3 were so damned hectic, long, & overblown. I couldn’t follow what the hell was going on from moment to moment, scene to scene. Aggravating crap. At least this last film was streamlined; which doesn’t say much for it’s quality.

  • 13 7-03-2011 at 4:37 pm

    Kokolo said...

    Is Pirates of the Caribbean 4 really worse than Alice in Wonderland?

  • 14 7-03-2011 at 4:54 pm

    Afrika said...

    Lol @ x-men flopping. What they did expect though? There’s only so many times you can recycle recycle material. Wolverine, you are up next.

  • 15 7-03-2011 at 5:04 pm

    Ligaya said...

    Bridesmaids continues to do *quite* well at my local cineplex, and it’s interesting how strong the feminine draw is because black women don’t usually go to an all-white (except one actress and she’s pretty fair skinned) movie. Women of all races (men too, since they’ve heard it’s funny) are seeing Bridesmaids. The audience connects because the characters are relateable (is that a word?), and WOM brings new viewers,.

    Universal’s sleeper hit Bridesmaids has become the top R-rated female comedy of all time, surpassing Sex and the City.

    Bridesmaids should end Monday — the July 4th holiday — with a domestic total of $153.7 million.

    Universal touted other milestones, saying Bridesmaids is now the studio’s biggest romantic comedy ever, as well as the seventh best romantic comedy of all time.

  • 16 7-03-2011 at 5:11 pm

    Jeremy said...

    I was a big fan of the Verbinski films (including the sequels), so I thought “On Stranger Tides” was easily the worst of the series, but I didn’t think it was nearly as bad as “Dark of the Moon”. Just my opinion, of course.

    “Cars 2” represents one of the few times I’ve finished a Pixar movie and not felt happy afterward (with the other times being “Cars” and “A Bug’s Life”).

  • 17 7-03-2011 at 5:25 pm

    Drew said...

    It seems like the best way to viiew transformers is pay for the ticket and watch the first 2o minutes or half hour, then get up, stretch your legs, have a cigarette,m whatever, and then come back in for the last hour.

    That sound like the best way to catch this movie?

  • 18 7-03-2011 at 6:09 pm

    m1 said...

    “Is Pirates of the Caribbean 4 really worse than Alice in Wonderland?”

    I’ll make this quick: yes.

  • 19 7-03-2011 at 6:23 pm

    Ligaya said...

    @Speaking English, apparently Pixar saved the environmental storyline of Big Oil and alternative renewable fuels for Cars 2, and wrapped it up in the fun and exciting retro-Bond, international racing and evergreen true friends themes. The animation is fabulous of course, especially Tokyo (the sumi wrestiling :D). And knowing Hawaii as more than a tourist, I enjoyed the short.


    “Speaking English said…

    ***… more interesting storyline emphasizing environmental concerns, e.g. electric cars vs. internal combustion engines and/or oil companies…***

    Sounds way too needlessly complicated and political. Glad they didn’t do it.”

  • 20 7-03-2011 at 6:31 pm

    Ligaya said...

    We named our Volt Viola for Viola Davis, someone else named their’s Voltaire.

  • 21 7-03-2011 at 8:09 pm

    Bennett said...


    “I’ll never get how, or why, they release box office numbers early on Sunday.”

    I think that the box office-ers look at the turnouts from Friday and Saturday, then do some math to find the estimates of the weekend.

    The numbers posted on Sundays are just estimates, Box Office Mojo releases the “Weekend Actuals” midday Monday when the actual totals come in.

  • 22 7-03-2011 at 8:45 pm

    JTag said...

    Is it pretty much a foregone conclusion that Michael Bay will join the billion dollar club a little later this month?

  • 23 7-03-2011 at 11:08 pm

    red_wine said...

    Cars 2 is much much better than the reviews indicate. 33%? I thought it would be truly horrible. But it is too well made and too technically brilliant to justify the critical reception.

    People need to give this a chance. Its not great but it is decently watchable. No better or worse than other other ordinary animated movies released the year round all of which end up in the 70-80% range, Panda 2 included, and more visually dazzling than most.

  • 24 7-04-2011 at 12:18 am

    Glenn said...

    Ryan, NO! It’s unfounded reasoning like that that makes studios release so many adult oriented movies during the fall. They can’t all succeed if they’re released in one big burst. That’s *EXACTLY* what went wrong with “Match Point”, which – like “Midnight in Paris” – got massive raves at Cannes and should’ve been released pronto to capitalise. It was instead delayed until Christmas or whatever and, while doing nice business, hardly broke out like it should have.

    The “Paris” release reminds me a lot of “Precious”. HUGE record breaking opening and they’ll probably tap out around the same figure.

  • 25 7-04-2011 at 4:29 am

    marcelo said...

    speaking english,
    your country MADE the movie. so i guess no.

  • 26 7-04-2011 at 8:53 am

    bill said...

    kris, are those porediction and off the carpet column coming today? im excited!

  • 27 7-04-2011 at 10:42 am

    RyanT said...

    Glenn, I generally agree with you actually. Hell, I saw the film twice! I wouldn’t have done that if it was released during the glut of the fall season. I was just trying to explain why the film isn’t doing better (which again… it’s doing amazingly, so whatever).

  • 28 7-04-2011 at 12:31 pm

    SC said...

    I guess Johnny Depp is the billion-dollar actor.

  • 29 7-04-2011 at 1:13 pm

    Kristopher Tapley said...

    It’s probably worth noting, by the way, that T3 is now the biggest 4th of July opener ever, beating out Spider-Man 2.

  • 30 7-04-2011 at 1:42 pm

    Rashad said...

    If Pirates cracked a billion, it wouldn’t surprise me a bigger and better spectacle like TF3 will too

  • 31 7-04-2011 at 6:16 pm

    Steven Kaye said...

    According to estimates, Midnight in Paris made $4.3 million over the 4-day weekend, bringing its total up to $34.5 million. Significantly, it was the only film in the top 10 to record an increase (3.5%) over the previous weekend, despite losing 93 screens.

    It’s doing very well indeed.

  • 32 7-04-2011 at 6:27 pm

    Steven Kaye said...

    Plus, MiP has already crossed the $60 million mark worldwide, from just 7 countries.

  • 33 7-04-2011 at 7:55 pm

    Steven Kaye said...

    One last thing about MiP, for those who think it should be performing on a par with King’s Speech and Black Swan – those films went out on 2,400 and 2,500 screens respectively. MiP was on 1,038 at its widest, and that was for just one weekend.

  • 34 7-05-2011 at 6:16 am

    JJ1 said...


  • 35 7-07-2011 at 12:13 am

    Glenn said...

    Ryan, and I’m saying it would be doing worse if released during the fall when adults have a plethora of choices.