‘X’ marks the top spot

Posted by · 3:32 pm · June 5th, 2011

(I figure it’s time to start bringing these back in on Sundays.)

I would have said it’ll be interesting to see if Paramount’s strategy of screening “Super 8” to the geek base and using favorable reviews to drive tracking will be enough to grab a top spot next week, but with a $56 million opening, it seems safer to expect “X-Men: First Class” to enjoy just one week at #1. You might make the argument that with no stars and no franchise staples to market, that number is a win. But it’s surely lower than Fox wanted. Still, word-of-mouth could be good enough to keep the drop manageable and keep the race for #1 interesting.

(Courtesy: Exhibitor Relations)




→ 8 Comments Tags: , , | Filed in: Box Office

8 responses so far

  • 1 6-05-2011 at 4:25 pm

    The Dude said...

    Not surprised that X-Men underperformed. The first weekend gross of each of these movies tends to reflect how popular its predecessor was, and considering how poorly the Wolverine film was received its natural that even die-hard fans may have been lacking in enthusiasm to go see this. Still, good reviews and positive word-of-mouth can propel this in the coming weeks. I agree with you, Kris, that this may be the only weekend it has the top spot, but it could be in the top 5 for a bit.

    But the true success story? Bridesmaids is just trucking along with minimal dips week-to-week.

  • 2 6-05-2011 at 5:00 pm

    Speaking English said...

    The real story here is “Midnight in Paris.” I’m so happy for that wonderful film, and for Woody Allen. Excellent that people are seeing it and responding to it, as it’s certainly his best film in quite a while.

  • 3 6-05-2011 at 5:02 pm

    James D. said...

    Amazing that Midnight in Paris is doing so well. I can’t remember the last time I was so excited about one of his new films. Five more days!

  • 4 6-05-2011 at 5:22 pm

    al b. said...

    I think X-Men will have some legs, and Midnight in Paris is tearing it up!

  • 5 6-05-2011 at 8:24 pm

    Ben M. said...

    Too bad for First Class. I got to say with the series never doing amazing overseas business, this looks like easily the biggest underperformer of any of the big budget films so far this summer.

    It will be interesting to see where Midnight in Paris ends up as its expansions are solid, but haven’t blown me away the way the OW number did (it is now at about 1/5th the PTA of that weekend). It seems to have a very good shot at being Allen’s highest grosser since Hannah and her Sisters, but I’m now doubting if it could be the next true indie breakout despite opening to a higher PTA than The King’s Speech and Black Swan and getting great WOM from everyone I talk to.

  • 6 6-06-2011 at 9:38 am

    Maxim said...

    I’ll be seeing “Midnight in Paris” next week. I can’t wait! Also, “Super 8” certainly has my interest and I’ll be seeing it too. I’ve been semi-expecting a “War Horse” trailer to be attached to it but it’s been very quiet on that front so far. If I’m mistaken then it could be a rather big wasted opportunity.

    I don’t know where “Midnight in Paris” will end up in terms of its domestic gross but judging by its great foreign performance so far it seems reasobale to assume that it will become Allen’s first film to cross the $100 million worldwide mark. Really glad for him.

    Instead of watching Hangover 2 I think I’ll rent “Cedar Rapids”. In the meantime tough, I am seriously contemplating going to see “Rio” again. It just made me very happy on multiple levels and I suspect it will end up rather high on my personal best of the year list.

    And if that what happens when a director has an extra personal investment in a project (the director of Rio was born in Brazil) then give me “Super 8” and more personal projects.

  • 7 6-06-2011 at 11:06 am

    Hans said...

    Interesting. Is it often that two six-figure totals appear in the top ten on a summer weekend?

    Anyway, a little more would have been nice, but its word of mouth has been absolutely phenomenal. I think it’ll show some Batman Beginsesque type legs. Also, I never thought Bridesmaids would end up being a $100-mil grosser. Good for that solid little movie.

  • 8 6-08-2011 at 5:59 pm

    KBJr. said...

    Boy do I miss those weekly Box Office Reports on this site.