In Contention


BOX OFFICE: ‘Swan,’ ‘Speech’ cross $100 million

Posted by Kristopher Tapley · 10:36 am · February 20th, 2011

The headline says it all. The two films join “Toy Story 3,” “Inception” and “True Grit” as the only Best Picture nominees to reach that mark this year. “The Fighter” has slowed too much to get there and a re-release of “The Social Network” didn’t go as well as planned in that regard.

(Courtesy: Exhibitor Relations)




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→ 16 Comments Tags: , , , , , , | Filed in: Box Office

16 responses so far

  • 1 2-20-2011 at 10:49 am

    red_wine said...

    I am surprised. Last year too 5 of the Best Pic nominees crossed that milestone.

    This year my initial guess was the five could be Toy Story 3, Inception, The Social Network, 127 Hours and The Fighter.

    But instead it was True Grit, The King’s Speech and Black Swan that crossed the line.

    The big winners, besides the obvious True Grit are The King’s Speech and Black Swan that manged to make blockbusters out of R rated adult dramas. Let me stress the R rating. And let me stress the drama part. Last year the two R Rated 100 million BP nominees were Basterds and District 9 , both action movies are atleast marketed as such. But both TKS and BS have been great successes.

    The loser would have to be TSN which despite an extremely friendly PG 13 rating and built in brand value failed to reach the mark. This has to be somewhat eye-brow raising in regards its popularity with audiences. TKS, R rating no bar, simply two men talking in a room has really caught the audience’s fancy.

    Kris check out the new TKS promotion trailer over at Apple. They have included the audience reaction in the trailer and it really sells it.

  • 2 2-20-2011 at 10:57 am

    Brock Landers said...

    *Kris check out the new TKS promotion trailer over at Apple. They have included the audience reaction in the trailer and it really sells it.*

    I saw that and it almost made me vomit.

  • 3 2-20-2011 at 10:58 am

    red_wine said...

    It will work for audiences and that is what matters.

  • 4 2-20-2011 at 11:25 am

    Loyal said...

    That trailer, wow.

    The King’s Speech stands a good chance of hitting 300m worldwide. Considering the 123m for The Queen, 231m for The English Patient, and 289m for Shakespeare in Love, that’s incredible.

  • 5 2-20-2011 at 12:37 pm

    Frank Lee said...

    The Social Network made $124 million overseas, and nearly reached $100 million domestically. The studios may not make many $40-million PG-rated adult dramas in the future, but I doubt the box office performance of The Social Network is the reason why.

  • 6 2-20-2011 at 12:41 pm

    Afrika said...

    The King’s Speech is unstoppable at this point.

    TKS critics need to make up their mind. They initially said the movie was too British and elitist and the Oscars were going to be irrelevant if they didn’t award critically acclaimed box office smash hits like Inception and The Social Network. After The King’s Speech became one of the best reviewed movies of the year and started exceeding box office expectations, the critics changed their tunes and said The King’s Speech is a feel good crowd-pleaser with very little substance. Make up your mind.

    LOVE LIVE THE KING
    AND MAY HE REIGN SUPREME ( with his Queen) AT THE OSCARS

  • 7 2-20-2011 at 1:45 pm

    Graysmith said...

    The Social Network did exceptionally well at the box office. It may have come up short of that magical $100m mark, but let’s also remember that it came out in early October when comparing it to Black Swan and The King’s Speech. It got none of the award nominations boost those have gotten, nor did it have the holiday season to capitalize on. Would those films have made $100m if they came out in early October? I’d say unlikely, though they would’ve still been very successful.

  • 8 2-20-2011 at 4:35 pm

    Nick Davis said...

    Agreed with Graysmith and Frank Lee. Having five $100 million+ grossers and two that nearly qualified really seems exceptional, especially since they all have a lot of passionate advocates on their artistic merits, too (unlike past nominees like The Blind Side or The Green Mile or Seabiscuit or As Good As It Gets, where you sometimes had to do some hunting to find more than a handful of dyed-in-the-wool champions on aesthetic grounds, if you could even find that many).

  • 9 2-20-2011 at 6:13 pm

    Anthony Ruggio said...

    Another thing, red wine. The Social Network does not have built-in brand value. If anything, the “Facebook” aspect turned some people off from seeing it. It’s a talky drama with no box office stars that was made for 50 mil and released in October. Opened to only 21 mil and made it all the way to nearly 100 mil. That is undoubtedly a success, and it certainly would’ve made more had it been released in Nov/Dec like the others.

  • 10 2-21-2011 at 7:24 am

    m1 said...

    On another, non-Oscar related note: I Am Number Four is horrible. If you must see it, wait for the DVD. Such a disappointment.

  • 11 2-21-2011 at 8:28 am

    Maxim said...

    “especially since they all have a lot of passionate advocates on their artistic merits, too (unlike past nominees like The Blind Side or The Green Mile or Seabiscuit or As Good As It Gets,”

    You probably think you are pretty clever for picking what you consider to be safe targets but the thing is “The Green Mile” and “Seabiscuit” probably owe their respective nomintions to their more “artisitic” attributes.

    And “As Good As It Gets” really is a very pretty film to me. It doesn’t have to have period decorations and costumes to be pleasing to the eye, you know?

  • 12 2-21-2011 at 8:42 am

    DylanS said...

    I think people are much harsher on “The Green Mile” than it deserves. I think it’s a very strong piece of storytelling with handfuls of excellent performances.

  • 13 2-21-2011 at 11:42 am

    JJ1 said...

    Agree with DylanS

  • 14 2-21-2011 at 12:53 pm

    Graysmith said...

    Seabiscuit may be a safe “Oscar bait” kind of movie, but it’s pretty damn fantastic. I’d say it’s a lot like The King’s Speech.. Doesn’t break any new grounds, just a good story well told.

  • 15 2-21-2011 at 1:53 pm

    j said...

    Black Swan and King’s Speech have performed amazingly. Looks like they’re the top 2 R-rated movies of 2010, profit-wise. Also, Tangled has magically made a profit…well, if I were to believe that about half the grosses goes to theatres, since it cost $260 & has just crossed $520 (well, 522). Of course, that’s still not at Dreamworks or Pixar territory, but regardless of how Disney tried to market it it’s still a Disney princess fairy tale while DW/P movies’ subject matter is less limiting for today’s market.

  • 16 2-22-2011 at 7:05 am

    JJ1 said...

    Yeah, though the budget is insane, Tangled make over 522 and counting is pretty damn good.