Best in show

Posted by · 11:51 pm · February 6th, 2011

→ 28 Comments Tags: , | Filed in: Et Cetera

28 responses so far

  • 1 2-06-2011 at 11:58 pm

    Hans said...

    Thanks for posting this! I was watching then had to answer something on my cell so I missed the last half. The way the kid looks back is too cute.

    Best in show for me was the beaver Bridgestone commercial.

  • 2 2-07-2011 at 12:20 am

    brian said...

    I think the best in show for me, as far as a chuckle goes, was the ashes & Doritos ad… I also liked the sterile (what was it, an iPad) ad with flowers, mostly for the production design and the disconnection from the iPod (though the flower animation was lame, itself )

  • 3 2-07-2011 at 3:00 am

    Hero said...

    This was clearly the best. I can’t watch it enough!

  • 4 2-07-2011 at 4:44 am

    Loyal said...

    Best ad by far. However they aired the edited version during the game last night, which while good, lacks the right beats.

  • 5 2-07-2011 at 5:24 am

    JFK said...


  • 6 2-07-2011 at 5:38 am

    JJ1 said...

    Def. one of the best. Most sucked.

  • 7 2-07-2011 at 6:17 am

    Sawyer said...

    I think it was the worst crop ever, but there were a few standouts, including this VW one.

    My personal favorite was the Pepsi Max date commercial.

  • 8 2-07-2011 at 6:38 am

    The Dude said...

    After the game, I immediately was texting with numerous friends/family who live out of state. While most were about the game, a good number were also about how awful this year’s crop of commercials were.

    That said, out of all the people I spoke to, this commercial was, hands-down, everyone’s favorite.

  • 9 2-07-2011 at 6:40 am

    Mike_M said...

    This was the best for sure… all and all boring ads, Loved Super 8 trailer too.

  • 10 2-07-2011 at 6:53 am

    Maxim said...

    The missed the obvious punchline:

    Darth Auto.

    Just kidding.

  • 11 2-07-2011 at 8:40 am

    jen said...

    This ad promotes sexism : woman are homemakers, men are bread-winners. It is truly scandalous to watch an ad like this in this day and age.

  • 12 2-07-2011 at 8:56 am

    Neel Mehta said...

    I used to do that exact trick — having small kids marvel at the lights on my car, which was, in fact, a Passat.

    So even while the idea was not fresh to me, credit the ad makers for setting it up so wonderfully.

  • 13 2-07-2011 at 9:39 am

    Guy Lodge said...

    Jen: Putting aside for a minute the manifold alternative possibilities (hey, perhaps mom works from home), you must live a very punishing existence to assume one ad’s depiction of a (perfectly prevalent, “scandalous” or otherwise) family setup is somehow supposed to reflect and influence general societal behaviour.

    In other news, The Kids Are All Right promotes lesbianism.

  • 14 2-07-2011 at 9:55 am

    Maxim said...

    I’m with Jen on this. While I don’t think the ad is very harmful, one must be dumb not to see the stereotypical gender split. Who cares where the mom works from? The point was that we see her in the kitchen before dad arrives from [presumably] work.

    And Guy, don’t you know that when it comes to ads and propoganda in general, what you don’t see doesn’t really exist in the universe of the ad? Manifold alternative possibilities? Really?

    More like Manfold possibilites, amirite ;) ?

  • 15 2-07-2011 at 9:56 am

    Sawyer said...

    Jen, I assume you don’t watch any network television sitcoms about families. If you did, you would see that all Dads are portrayed as fat, bumbling idiots and all Moms are hot and smart. And I’m sure you would feel as incensed about those stereotypes as you do with this commercial.

  • 16 2-07-2011 at 9:57 am

    Maxim said...

    By the way, I wasn’t implying that you were dumb, Guy or anything of that nature. I wrote that for general emphasis only (and probably shouldn’t have) and didn’t mean for it to be structured that way so please don’t take it personally.

  • 17 2-07-2011 at 10:28 am

    Joe W said...

    Are we seriously discussing sexism in this commercial? Just because there’s a shot of the mom in the kitchen while her 6 year old is playing around the house? HOW HORRIBLE! This sets women back 50 years!

    Stop trying to dig up a fight and enjoy the cute commercial

  • 18 2-07-2011 at 11:08 am

    Harmonica said...

    Best commercial hands down. And it has to be said, that little kid is a terrific actor.

  • 19 2-07-2011 at 11:11 am

    jen said...

    And it also promotes heterosexuality as the social norm, which is truly despicable and intentionally hateful.

  • 20 2-07-2011 at 11:20 am

    Kristopher Tapley said...


    There are no words…

  • 21 2-07-2011 at 11:24 am

    Kokolo said...

    Is the kid a girl or a boy?

  • 22 2-07-2011 at 12:21 pm

    Jim T said...

    My problem with ads is that there is always a happy family living in a clean, beautiful, relatively big house.

    I mean, if I had that, why would I be interested in getting your product? I would be more than satisfied with my life ;)

  • 23 2-07-2011 at 1:22 pm

    Mitchell said...

    And the award for Troll of the Year goes to… jen!

  • 24 2-07-2011 at 1:30 pm

    SC said...

    Really cute.

    The “Glee” Chevy ad was great fun, effectively reviving the old 50s jingle (Don Draper would have approved, I’m sure). Weirdly, it was a more impressive production number than any of the ones in the episode that aired afterward.

  • 25 2-07-2011 at 1:49 pm

    Hans said...

    This ad promotes the Dark Side of the Force; I’m surprised it got past network censors.

  • 26 2-07-2011 at 2:25 pm

    Kane said...

    Dad was showing off his new car that he got himself for his 40th birthday, the kid believes the force is with him, and mom wanted a f*cking capicola sandwich. People get hungry, you won’t find lunch meat in the garage. Sexism my ass.

  • 27 2-07-2011 at 7:31 pm

    Ligaya said...

    Oh, Good Goddess. Let’s put everything that’s wrong with society on this one ad. Why isn’t there more focus on the other ads and on the game of football (American usage) itself? [sound of head hitting desk]

    It’s my favorite ad, but I wish they hadn’t aired an edited version. As a super SWeek (I’ve been reliably informed Star Wars invented the term long before Gleeks did), I’ve seen all six episodes too many times in the theater and dvds to admit.

    What impressed me was the actor’s & director’s direct recreation of Darth Vader from hand gestures to body stances. And what a great physical actor! He managed to convey his feelings all the while he was masked and voiceless.

    And his reaction after finally succeeding using his Evil Way was priceless.

  • 28 2-07-2011 at 7:38 pm

    Ligaya said...

    P.S. I don’t watch the Super Bowl or Glee, but I was waiting for the Glee episode featuring the “Thriller/Heads Will Roll” mash-up – I’m a super Michael Jackson fan too. And it was cute that “She’s Not There” by the Zombies was sung in keeping with the theme. My friends and I thought it was a Beatles’ song.