Fox to supply SAG with online screeners via iTunes

Posted by · 1:06 pm · January 7th, 2011

Brave new world.  Though we all know it’s heading in this direction.  The trick will be getting the old stuck-in-their-ways types to learn how to work things, as always.  The press release, in part:

Fox Filmed Entertainment (FFE) and iTunes are offering nearly 100,000 Screen Actors Guild (SAG) members Fox Searchlight Pictures’ 127 HOURS, BLACK SWAN and CONVICTION in HD from iTunes for viewing on their iPad, iPhone, iPod touch, Mac or PC, or with Apple TV on their HD TV. The films will be available to members from January 7-28 during the SAG awards consideration window…Fox is discussing a similar arrangement in the future with AMPAS, BAFTA and other organizations to implement this new way to present their films for consideration…

“…while we would always prefer voters see films in theaters, we realize that is not always possible, so we wanted to make sure as many voters as possible have the opportunity to screen them…,” said Jim Gianopulos, Chairman and CEO of Fox Filmed Entertainment.

[Photo: Fox Searchlight Pictures]




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8 responses so far

  • 1 1-07-2011 at 1:32 pm

    Maxim said...

    I understand why this is happening but this reads more like a Press Release for Apple than for For. I really find it hard to believe that a lot of movie executives would want their films seen Ipods. And highly doubt they would feel compelled to present a list this exhaustive by their own choice.

    I just cannot help but find it Ironic that films (mainly documentaries) have been disqualified because they were shown on TV too soon and that was acceptible but now Fox will try to persuade AMPAS to switch to a format that is supported by the likes of iPod touch.

    It’s not the films that got smaller (well, that too) but the screens.

  • 2 1-07-2011 at 1:52 pm

    Graysmith said...

    They better hope those 100,000 SAG members are all good little saints. Talk about a risky move putting HD-quality, digital files out there, all it takes is one rogue member and you’ll have Black Swan in pristine HD out there getting pirated months and months before it’ll hit DVD/Blu-ray. Assuming this works like with digital copies you sometimes get with Blu-rays, you’ll be given a code to enter into iTunes and it’ll download the movie.. But that also means that most likely everyone will download the same video file, it won’t be individually imprinted/coded like screeners usually are. iTunes purchases are generally meta-tagged with your name, but that could probably be removed very easily. This is definitely a big gamble by Fox.

    I do admire them trying out new ways though.

  • 3 1-07-2011 at 2:14 pm

    Paul Outlaw said...

    Thanks, Fox, but I’m going to see 127 HOURS on a nice big screen tonight, and I’ve already seen the other two. In fact, after tonight I’ll have seen all the film nominees.

    Now, if HBO and Sundance Channel would offer screeners via iTunes, that would be excellent news.

  • 4 1-07-2011 at 2:21 pm

    Sam said...

    I’ve never received a screener, but a DVD is significantly easier to decrypt and pirate than a copy on iTunes for someone with the technical capability to do so.

    And iTunes does have a rental system, which can expire files after some period of time.

  • 5 1-07-2011 at 5:54 pm

    Scott W. said...

    “…while we would always prefer voters see films in theaters, we realize that is not always possible, so we wanted to make sure as many voters as possible have the opportunity to screen them…,” said Jim Gianopulos, Chairman and CEO of Fox Filmed Entertainment.”

    Kris, do you know how that would not always possible? Does he mean physical disabilities? If so, should someone who literally can’t get out of the house be a voting member in something of this stature?

  • 6 1-08-2011 at 3:25 am

    Andy Kahn said...

    What is the art of film coming to when we’re encouraging people to view films on computers and iphones. I just don’t get it.

  • 7 1-08-2011 at 5:08 am

    Paul Outlaw said...

    Scott, that’s just a polite way of saying that they want to cover all bases in making sure their movies get seen by all eligible voters. Some voters will not make time to go to the movie theater (not surprising in this day and age), but, more importantly, some people may have already seen the movies. Fox wants them to be fresh in their minds now at voting time. For example, I got a screener of THE KING’S SPEECH in the mail today. Although I saw the movie at a theater in early November, I intend to give it a second look in the next couple of days.

  • 8 1-11-2011 at 2:24 pm

    Susan Cambridge said...

    So, AMPAS, WGA, and DGA get screenings at theaters and SAG members get a viewing on their computers? We’ll keep that in mind when we vote