‘How Do you Know’ poster

Posted by · 12:59 pm · November 17th, 2010

Ugh, when is this checkered thing going to go away in movie posters?  Can we get someone on the case, find out whether this idea is really all that more impactful (to steal an invented marketing phrase) than something that might actually catch my eye at the theater?  Isn’t the bad poster gambit getting completely out of hand?  Ah well, check out the “How Do You Know” trailer here and the full poster after the jump.

→ 9 Comments Tags: , | Filed in: Daily

9 responses so far

  • 1 11-17-2010 at 1:21 pm

    JJ1 said...

    Good for marketing. Blahhhh for creativity.

  • 2 11-17-2010 at 1:28 pm

    The Great Dane said...

    Is it just me, or does the placing of the names seem wrong at first look?

    The first thing I see is Owen Wilson’s face and the name “Reese Witherspoon”. Weird…

  • 3 11-17-2010 at 2:33 pm

    Jake G. said...

    I like It!

  • 4 11-17-2010 at 2:38 pm

    Maxim said...

    Is there a higher quality version available?

  • 5 11-17-2010 at 5:27 pm

    Kane said...

    Wow, this poster almost looks as lazy as Whatever Works

  • 6 11-17-2010 at 6:13 pm

    Vince in WeHo said...

    For a story about a girl choosing between two guys, you think they could do more with it. I do like the color, though. Too much white. But, I guess that’s why the color stands out.

  • 7 11-17-2010 at 9:03 pm

    Glenn said...


  • 8 11-18-2010 at 11:48 am

    AdamA said...

    @Great Dane

    The name placement is weird–reminiscent of the Florida 2000 butterfly ballot.

  • 9 11-19-2010 at 2:46 pm

    Zach Heltzel said...

    Could that font be more overused? It’s practically the new Trajan.