A little love for ‘I Am Love’

Posted by · 6:55 pm · October 21st, 2010

I know the film has a lot of devotees on this site — I’m not wholly with them, though for the second year running, I do think Tilda Swinton merits a lot more Best Actress consideration than she’s getting — so you may be pleased to know that florid Italian melodrama “I Am Love” has at least (however indirectly) taken one bit of minor silverware.

I wasn’t aware that the inaugural Screen International UK Marketing & Distribution Awards took place two weeks ago, but so they did, with “I Am Love” (and marketing team AllCity) deservedly scooping Poster of the Year honors for the arresting hot-pink design featured to the right (and in full after the cut). As it happens, we singled out the film’s poster portfolio for praise earlier this year; nice to know we weren’t alone in our admiration. Hey, it’s something.

Among the posters it beat is another of my favorite 2010 one-sheets recently featured on these pages: the witty crow-and-bomb design for “Four Lions.” Chris Morris’s controversial (and, yes, funny) UK terrorism satire did, however, take the award for Trailer of the Year. You can check that out, too, after the cut.

[Image: Metrodome Distribution]




→ 10 Comments Tags: , , , | Filed in: Daily

10 responses so far

  • 1 10-21-2010 at 7:36 pm

    Patryk said...

    I hope this is only the first of many posts to highlight this film. If they failed to nominate Swinton in a weak year for “Julia,” I guess in a strong year there is little chance for this performance. Oh well.

  • 2 10-21-2010 at 7:51 pm

    James D. said...

    My favorite film of the year thus far. What an ending.

  • 3 10-22-2010 at 1:17 am

    Kevin K. said...

    As great as she is, and as great as the performance is, Tilda has her oscar. Let some new blood in, I say.

  • 4 10-22-2010 at 2:55 am

    Guy Lodge said...

    Patryk: Honestly, I don’t like the film enough to become a full-time evangelist on its behalf. I just thought this was worth mentioning.

    Kevin K: Try using the “he/she has her Oscar” line on the Meryl Streep brigade. ;)
    I agree that the Academy shouldn’t fall back on familiar names (though it’s not as if Swinton, a one-time nominee, is really a pet of theirs) when there are more exciting options out there, but greatness deserves acknowledgement, and Swinton’s performance is great. Not sure it’s in my top 5, but it deserves a place in the conversation at least as much Annette Bening’s.

    And let’s not even get the lack of recognition for her work in “Julia”…

  • 5 10-22-2010 at 4:29 am

    Glenn said...

    I still say a cinematography nomination is its best bet at this stage.

  • 6 10-22-2010 at 6:15 am

    JJ1 said...

    I seemed to be one of the few who did not care for ‘Julia’ last year, at all. Or Tilda’s histrionic performance.

    However, I found her absolutely riveting in ‘I Am Love’.

    The movie …. good. I wasn’t always onboard with Tilda’s character (didn’t buy the last 5-10 minutes). But I do think Swinton was exceptional, acting-wise. A surprise nomination would be something else, wouldn’t it?

  • 7 10-22-2010 at 7:51 am

    Guy Lodge said...

    Glenn: Not gonna happen.

  • 8 10-22-2010 at 2:37 pm

    Kevin K. said...

    Guy I do agree it’s a great performance. Great work is great work, no two ways around it. But I think it’s a bit silly for people to be clamoring for films like “Julia” or “I Am Love” to be nominated for anything, especially in a big category like actress. NEVER GONNA HAPPEN. These kinds of movies are too small, too under the radar, too little box office, whatever to ever enter the race. The studio isn’t going to spend the money on a campaign for a film like this. Never in a million years. It could be the greatest film of the year but it won’t get AMPAS attention EVER. It sucks to see our favorites snubbed, I was upset last year when “The Road” was completely shut out, especially for Viggo’s career best performance. Who get’s nominated instead? A sleepwalking bore performance from Morgan Freeman in a total dud of a movie. But Invictus is the kind of glossy Oscar movie that will get nominations somewhere, most likely acting, “The Road” was not. I accepted it a long time ago that oscars are not a quality gauge, but a fun awards run to talk about and predict.

  • 9 10-22-2010 at 5:31 pm

    Glenn said...

    Buy why, Guy?

  • 10 10-22-2010 at 8:43 pm

    Guy Lodge said...

    I sense the film will be pretty far off the cinematographers’ radar, it’s stylised contemporary work of the variety they don’t usually favour, and Yorick Le Saux isn’t the kind of insider name that can usually override those two factors. But hey, it’d be nice to be wrong.