NY Mag dissects Jeremy Renner’s campaign

Posted by · 12:45 pm · February 23rd, 2010

Via Vulture’s Wide World of Oscar feature:




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10 responses so far

  • 1 2-23-2010 at 1:44 pm

    juligen said...

    I didnt get this AT ALL. It was supposed to be funny? what’s the problem with an unknown actor receiving attention for doing a great work? he needs this kind of attention for future jobs not to mention he DESERVES the attention.

    Better him than that emo sparkling vampire

  • 2 2-23-2010 at 1:47 pm

    Guy Lodge said...

    It wasn’t just supposed to be funny, it WAS funny. If you read Vulture more regularly, you’ll get their style.

    Lighten up.

  • 3 2-23-2010 at 2:33 pm

    juligen said...

    yeah, I see your point, its the Vulture.

  • 4 2-23-2010 at 3:43 pm

    Robert Hamer said...

    I wonder how many actors and directors HATE Oscar campaigns. It’s such shameless self-promotion and bullshitting and constant acceptance speeches for ONE FRIGGIN’ TROPHY, I’m not sure if I could do all this in lieu of actually working.

    Maybe we shouldn’t be feeling sorry for Gary Oldman, after all…

  • 5 2-23-2010 at 4:45 pm

    juligen said...

    I dont think its just about the trophy, look what the award buzz and all the award attention did to Carey Mulligan career, she said herself that now she can fight for roles that were out of her league just one year ago.
    And look at Abbie Cornish, this would have been a huge push in her career. In fact I think now Mulligan is the bigger star of the two, and it’s ironic if you consider that Abbie has been in Hollywood for quite some time now and Mulligan just show up in 2009.

    The trophy it’s nice, but the interviews, the attention, the recognizing of your work its also very important for all people involved.

  • 6 2-23-2010 at 6:08 pm

    Robert Hamer said...

    Then good for Carey, but it’s not the publicity or the awards that have opened up roles for her, it’s the performance. Look at Brian Cox. He didn’t get any Oscar attention for L.I.E., but his carer *exploded* after that film. Ditto for Peter Sarsgaard and Shattered Glass. Or take a look at Maggie Gyllenhaal. Carzy Heart is her first nomination, but the lack of one beforehand didn’t stop her from getting roles in huge blockbusters and critical darlings.

    And (discounting that you’re not entirely correct about Carey Mulligan “just showing up this year” or the definition of irony) Abbie Cornish ain’t doing too bad, either, what with two fairly high profile projects coming up this year.

  • 7 2-23-2010 at 7:15 pm

    SoSueMe said...

    I would imagine they’re not just promoting themselves and their performance, but promoting the Oscar telecast and their film as well. The View (which airs on ABC, network for the Oscars) has been having a weekly Oscar segment with all the nominees…Renner, Bridges, Cameron, and Mulligan have all participated thus far.

  • 8 2-23-2010 at 10:22 pm

    Modesto Bee said...

    The funny thing about this video that James Cameron made is that Jeremy Renner could care less about awards or self-promotion. He is a down to earth guy from Modesto who, unlike James Cameron or Jeff Bridges, doesn’t play the Hollywood game. It shows you how marketing campaigns by Fox, who are pushing for both AVATAR and JEFF BRIDGES, are out to pull down a truly great performance in a great film. Sad. Renner deserves it. I hope this creates a backlash against all the Fox offerings.

  • 9 2-23-2010 at 10:27 pm

    Jessica said...

    It’s a travesty that there’s been only 3 Wide World of Oscar videos. I want more!

  • 10 2-24-2010 at 8:29 am

    linaf said...

    @robert, I agree with you that the work is much more important, I am sure that Carey Muligan got the Wall Street 2 job because Stone liked what he saw in An Education. But we cant deny that the exposure that Oscar nominees get is vital is some cases.

    How many times we saw not so talent actors get the job from much more talent people simply because they are more famous or have a bigger name? Those things matter in Hollywood.

    I mean thanks God for Mulligan and Emily Blunt since now Keira Knightley wont get ALL juice roles for young english actresses, nothing against Keira but I am happy to see new faces.

    Without the exposure that Carey got from An Education she now can at least audition for some roles, she herself said that before this she couldnt even try some for roles. Ellen Page career exploded after Juno, maybe its not that important for the likes of George Clooney or Sandra Bullock but for people like Abbie Cornish the Oscar campaign can help a lot.

    Emily Blunt got the role in Young Victoria after winning the golden globe in 2007 for her performance Gideon’s Daughter, the producers from the film were wacthing the ceremony and thought about her for the role.