New ‘Hurt Locker’ TV spot loaded with accolades

Posted by · 11:02 am · February 9th, 2010

→ 12 Comments Tags: | Filed in: Daily

12 responses so far

  • 1 2-09-2010 at 11:18 am

    Adam Smith said...

    Well, they certainly are trying to sell the film as badass rather than as prestige picture. Could keep it doing very well in DVD rentals and sales.

  • 2 2-09-2010 at 11:29 am

    Daniel Crooke said...

    That is going to sell so many DVDs.

  • 3 2-09-2010 at 11:33 am

    red_wine said...

    Yeah baby, that’s how you do it. Avatar has been going to town with “look how much money we made”, “look how many people have seen us”. The Hurt Locker should start bragging about its tremendous critical acclaim. They should seriously blitz TV and theaters with ads like these. And its selling well I believe. I thinks its been in the Most Selling list on Itunes and for 2 weeks now.

  • 4 2-09-2010 at 12:31 pm

    Robert Hamer said...

    “Well, they certainly are trying to sell the film as badass rather than as prestige picture.”

    That’s probably because it, um, IS a badass film.

  • 5 2-09-2010 at 12:54 pm

    Charlie said...

    @Adam Smith:

    A film can be badass and have prestige (Case and point: Pulp Fiction)

  • 6 2-09-2010 at 1:42 pm

    Willow said...

    I found this film boring at best, but after reading up on all the inaccuracies and stereotypes (from current soldiers and vets) I’m actively hoping it fails. There were so many things that could have been accurate with just the tiniest bit of research. Just another bad attempt to Hollywoodize war, even if the explosions look cool.

  • 7 2-09-2010 at 1:53 pm

    Adam Smith said...

    @Robert: Not saying it isn’t, but with all the critical acclaim and focus on the fact that it’s the critical and awards darling of the year, it’s easy for people who don’t know the film to not realize that fact. So play up the badassery, play up the heavy metal, and maybe you’ll get a bigger, different crowd attracted to the film.

  • 8 2-09-2010 at 1:54 pm

    Megan said...

    Well, I liked Hurt Locker, but I think the critical hype became so inflated, that I elevated my hopes big time, and set myself up for a letdown.

    I finished the movie, and thought, “Huh. Well, that was good, but I’ll probably forget about it in a day or so.” And I did.

    I wanted so badly to be blown away by it, but I wasn’t. As far as inaccuracies go, we all know that no amount of research or care will ever adequately capture war. This is not the first film guilty of this.

    In my mind, the film fell back on a few war movie cliches, the last main scene (James and his baby) was a bit awkward, and I thought the very last scene was a little goofy (I think it was the music).

    Other than that, I really did enjoy Renner and the entire ensemble, and it certainly was an achievement. Just not a grand-scale one like people are making it out to be.

  • 9 2-09-2010 at 2:15 pm

    Speaking English said...

    Still find this movie dreadfully boring. Absolutely flabbergasted at the attention and 9 nominations.

  • 10 2-09-2010 at 2:29 pm

    Andrew2 said...

    Why they didn’t do this a few months ago, with an extended release, I dont know. Now the film will forever have the box office flop tag attached to it. I think the small distributor and small release has led many to think it is arthouse rather than mainstream (yes prestige rather than kickass) when it more comfortably sits in the latter camp

  • 11 2-09-2010 at 8:13 pm

    Andrew F said...

    Now *this* is how you sell it. The critics and reviews get the cineastes, the bad-assery gets the mainstream audience. If only they did this a few months ago…

    (And how many Andrews are on here??)

  • 12 2-10-2010 at 2:31 am

    Robert Hamer said...

    @ Willow: I suppose you also hate Apocalypse Now and Full Metal Jacket? Lots of inaccuracies in those films…