*All historical figures cited are adjusted to today’s dollars.
The self-proclaimed King of the World wiped the floor with the self-proclaimed King of Malibu as “Avatar” spent a seventh consecutive week at the top of the box office. A cool $30 million represents a drop of only 14% from last week and again sits only behind “Titanic” as the biggest seventh weekend tally ever.
The running total is now $594.5 million and it should pass the $600 million mark by Wednesday, joining “E.T.: The Extra Terrestrial,” “Titanic,” “Return of the Jedi,” “Jurassic Park” and “Star Wars: Episode I – The Phantom Menace” as the only films of the modern era to do so. The success of this film has become so monotonous that I can’t even muster any energy to be snarky about it anymore.
Mel Gibson’s return to the silver screen proved to be no “Taken.” It proved to not even be a “Legion” as it debuted with a soft $17.1 million. That’s the lowest debut for a Gibson joint since the $17 million start for “Braveheart” in 1995 on 1,000 less screens. Blame it on fading star power, bad accents, generic advertising and a lack of 3D smurf-like things riding dragons.
“When in Rome” started in third place with $12.4 million and that is way too high for any movie starring Dax Shepherd and Napoleon Dynamite. It is, however, not nearly enough for a movie starring Danny DeVito. Come on CAA, get DeVito in better films!
“Legion” dropped an atrocious and expected 61% while “Tooth Fairy” stayed rooted in fourth with a slimmer 29% dip. “Extraordinary Measures” took a giant leap out of the top 10 with a 57% fall. People invested millions of dollars and years of their lives into these movies and they are gone in a flash. That said, anyone want to invest in my next movie? E-mail me!
On the other side of the spectrum, 2009 can welcome “It’s Complicated” and “The Princess and the Frog” into the $100 million club, joining 30 other titles. That’s the most for any year since the record-breaking 36 of 2003 and with “Up in the Air” the only legitimate possibility for joining the club, it’s up to 2010 to take that record down.
That’s the news this week. I haven’t gotten a chance to get to the theater yet but hopefully later today. What did you guys see? Here are the weekend’s top domestic grossers, courtesy of Exhibitor Relations: