In Contention


‘Inception’ poster

Posted by · 1:07 pm · December 15th, 2009

Revealed via a typically labyrinthine process at the film’s official site.  Man I hate viral marketing.  Anyway, cool poster:

Inception




→ 41 Comments Tags: | Filed in: Daily

41 responses so far

  • 1 12-15-2009 at 1:14 pm

    Andrew Webb said...

    Reminds me of the Dark Knight posters quite a bit.

  • 2 12-15-2009 at 1:15 pm

    Mr. Gittes said...

    I’d like to think that Nolan doesn’t have control over promotional materials. Poster is okay.

  • 3 12-15-2009 at 1:19 pm

    kid said...

    Reminds me of the joker walking down a gotham street Dark Knight Poster

  • 4 12-15-2009 at 1:21 pm

    The InSneider said...

    See above. This is embarrassing.

  • 5 12-15-2009 at 1:23 pm

    Kristopher Tapley said...

    “Embarrassing” is quite strong. Yeah, it looks like the Dark Knight stuff, but does anyone expect vibrant creativity from a major studio that’s marketing a film no one knows anything about? No.

  • 6 12-15-2009 at 1:25 pm

    BenitoDelicias said...

    Two things keep this away from being a Dark Knight poster:

    1. The lack of a bat suit
    2. The INCEPTION font.

  • 7 12-15-2009 at 1:26 pm

    tony rock said...

    While the design/look may not be wholly original, the actual picture sure is, and only makes me anticipate this film even more.

  • 8 12-15-2009 at 1:29 pm

    Guy Lodge said...

    SORT-OF-SPOILER ALERT:

    That tagline could just as easily fit for “Shutter Island.” I like it.

  • 9 12-15-2009 at 1:31 pm

    Zizo Abul Hawa said...

    Deja Vu

    http://www.impawards.com/2008/dark_knight_ver3.html

  • 10 12-15-2009 at 1:33 pm

    Chris138 said...

    Can’t wait to see this movie.

  • 11 12-15-2009 at 1:36 pm

    cineJAB said...

    at least the game was fun, and so what if it looks like the joker poster? that was one of my favorite movie posters!

  • 12 12-15-2009 at 1:37 pm

    Jake said...

    Have you guys tried the maze game that reveals the poster? Talk about a good start to a viral campaign (so far Iron Man 2 has nothing on Inception). The poster seems a tad uninspired, but I honestly don’t care. The trailer premieres on Dec 25 and that is what I am looking forward to.

  • 13 12-15-2009 at 1:37 pm

    Zac said...

    I would yell at you Guy, but I figured that out from the 1st trailer for Shutter Island.

  • 14 12-15-2009 at 1:38 pm

    adam said...

    The game is actually fairly basic.

  • 15 12-15-2009 at 1:41 pm

    Mr. Gittes said...

    What is going on with Leo DiCaprio is interesting. His last good movie was The Departed, and since then he’s been attached to some of the juiciest projects percolating in Hollywood: The Chaser, Michael Mann noir project, Viking epic with Gibson, Brave New World, Teddy Fucking Roosevelt, Fleming, etc. Leo attaches himself to projects that sound good on paper, but often don’t make good movies (Blood Diamond, Body of Lies, Revolutionary Road). I’d like to see Leo take a cue from Clooney. For example, would Leo work for a first-time director?

  • 16 12-15-2009 at 1:54 pm

    jake088800 said...

    Rev. Road is a good film, and many also say the same for Blood Diamond (of course it’s subjective). And Nolan can do no wrong, so as far as I’m concerned this movie will be amazing. And Shutter Island has been getting good early reviews. Leo has done only a handful of bad films (The Beach, for example).

  • 17 12-15-2009 at 2:20 pm

    Craig said...

    Revolutionary Road is not a good film.

  • 18 12-15-2009 at 2:24 pm

    jake088800 said...

    Like I said, it’s all subjective.

  • 19 12-15-2009 at 2:30 pm

    aspect ratio said...

    Hopefully the bizarre nature of this poster will be explained by the upcoming trailer because otherwise I can imagine a lot of people looking at it in movie theaters and wondering what the hell this tsunami/flood action movie is.

    The font really doesn’t work, at least in this execution, it’s supposed to look like a maze (I imagine) but it looks just as much like it’s neon lights a la Chicago.

  • 20 12-15-2009 at 2:30 pm

    david said...

    This is probably my most anticipated film of next year, but the poster doesn’t do much for me.

  • 21 12-15-2009 at 2:35 pm

    Glenn said...

    Wait, is this movie about climate change?

    Jake, why bring “Iron Man 2” into this? Gawd, are the fanboys already making these two movies into competitors?

  • 22 12-15-2009 at 2:37 pm

    Chase K. said...

    “The trailer premieres on Dec 25 and that is what I am looking forward to.”

    I’m assuming in front of “Sherlock Holmes”? It wouldn’t techincally be a ‘trailer premiere’, it was teased in front of “Inglourious Basterds “back in August.

    Anyway, can’t wait. The 2010 summer line-up looks weak, but this is a bright spot.

  • 23 12-15-2009 at 2:49 pm

    Kristopher Tapley said...

    Glenn: I think it’s a reference to an Iron Man 2 viral going on.

  • 24 12-15-2009 at 2:50 pm

    Jake said...

    Glenn,

    Glad someone caught it ;)

  • 25 12-15-2009 at 3:00 pm

    j said...

    Co-starring newly-minted Golden Globe nominee Joseph Gordon-Levitt (for a sucky movie, but he’s good anyway).

    Mentioning this because I think they’re gearing up to help give him buzz for this film. Same for Julia Roberts/Eat Pray Love. I would also love it if this film gave us our *first* two-time Asian Oscar nominated actor in Ken Watanabe. I also want Page & Leo to do well. Cotillard maybe…I don’t really want her to get 3 noms in 4 years, esp if it blocks out her co-star that she defeated last time.

  • 26 12-15-2009 at 3:04 pm

    aaronG said...

    OMFG this moves gonna suck bc the posters just a rip off and tdk is overrated anyway lol

    seriously, though, you could totally say that was nolan standing there and no one would be the wiser.

  • 27 12-15-2009 at 3:15 pm

    AdamA said...

    I actually kind of dig the way the font looks like an anachronistic neon light? From what we’ve seen thus far, it wouldn’t be out of the question for some stylized retro design to find its way in here and there. Just me?

  • 28 12-15-2009 at 3:59 pm

    ninja said...

    “seriously, though, you could totally say that was nolan standing there and no one would be the wiser.”

    Now that you mentioned it, Nolan and DiCaprio kinda look alike. Maybe it is Nolan? The movie is supposed to be a mindfuck so putting Nolan on the poster instead of Leo (while everyone assumes it`s Leo) would be a nice touch. :)

  • 29 12-15-2009 at 4:12 pm

    The InSneider said...

    Maybe embarrassing is too strong but Kris, what is the POINT of this poster? Leonardo DiCaprio is in it and he will wear a suit and have a gun. That’s pretty much all it gives us. I happen to dig the Inception font. Not sure it’s a fit with the movie but admittedly, I don’t know much about it. What I DO know is that that’s a freakin’ lazy poster. There’s no point in even releasing it. I LOVED the teaser trailer and think this movie has a chance to do something really interesting with its marketing campaign. It seems different than most movies that get the IMAX-in-the-summer treatment. I don’t claim to be a marketing expert but the last time I chimed in regarding promotional materials of a DiCaprio film, Paramount completely changed the hook of its Shutter Island campaign, getting rid of all the Patient 67 stuff. Of course, I had nothing to do with that, but I’ve got good instincts and my instinct tells me a thousand random people, some of whom are probably commenting on this very thread, could’ve designed a cooler, more interesting teaser poster for Inception. Movie looks awesome, poster looks like a boring drag. If it wasn’t released on the official site, if I were the studio, I would’ve pulled the old ‘no, that’s really fan art that one site thought was real… THIS is the official poster right here’ trick.

  • 30 12-15-2009 at 4:39 pm

    Pete Agassi said...

    Well, the poster is actually very smart. It is symbolizing what actually happens in the movie. The knee-deep in water thing has to do with DiCaprio’s character getting himself in the situation he’s in. And there is a lor of water stuff in this movie as well. You’ll see. Smarter poster than you think.

  • 31 12-15-2009 at 5:36 pm

    Brian said...

    Levitt getting third bill suggests he’s got quite the role.

    I like the poster, DarkKnight be damned.

  • 32 12-15-2009 at 5:39 pm

    Chad Hartigan said...

    Pathetic. Any one frame from the teaser is infinitely more interesting than this image.

  • 33 12-15-2009 at 5:48 pm

    Rob said...

    IMAX, eh? Anyone know the budget on this?

  • 34 12-15-2009 at 6:49 pm

    Kevin said...

    I’m digging it. The movie looks pretty incredible.

  • 35 12-15-2009 at 7:21 pm

    Matt King said...

    They also released character names apparently. There’s a strong maze theme going here. The font actually looks like a maze, which is interesting since the viral game was a maze. But Ellen Page’s character is named Ariadne (something I didn’t know before) and that’s linked to the story of Theseus and the Minotaur from the Labyrinth of King Minos. All very interesting.

    It’s probably a pretty labyrinthine plot. Zing!

  • 36 12-15-2009 at 7:27 pm

    Jake said...

    Rob,

    The budget is reportedly $200 million…but that originated from a Canadian newspaper article, and since then everyone has just assumed it to be true. So I don’t know.

  • 37 12-15-2009 at 8:50 pm

    Maxim said...

    Reminds me of Satoshi Kon’s “Paprika”. Whatever.

  • 38 12-15-2009 at 8:53 pm

    /3rtfu11 said...

    Something tells me by the tagline alone – this will be another highfalutin remake of Total Recall.

  • 39 12-15-2009 at 10:05 pm

    Kevin M. said...

    cannot wait, the poster looks cool to me, and hey the dark knight was pretty beast so drawing some comparisons isnt a bad thing. either way its gonna be a freaking awesome movie

  • 40 12-16-2009 at 7:03 am

    Morgan said...

    The font makes it look like Renee Zellweger is going to step out from the shadows and bust out into song any minute now.

  • 41 12-16-2009 at 10:45 am

    Mark Kratina said...

    Pretty cool. At first, I thought that was Nolan, which makes sense because he more or less walks on water where I’m concerned.