Desperate measures

Posted by · 9:36 am · November 19th, 2009

After “Amelia” took in just £49,000 (just over $82,000) in 133 theatres — less than “The White Ribbon” managed on 18 screens — last weekend, the film’s UK distributors are trying a new strategy:

Oh dear.




→ 15 Comments Tags: , , | Filed in: Daily

15 responses so far

  • 1 11-19-2009 at 9:50 am

    "Julianstark" said...

    I can’t see this helping out a whole lot…

  • 2 11-19-2009 at 10:09 am

    Andrew said...

    I saw it last night in London. There were 20 people in the room, around five left after watching Hillary Swank smile for 10 minutes. It was a horrible movie.

  • 3 11-19-2009 at 10:24 am

    Kyle said...

    We have two Art Cinemas here in Atlanta and for some reason the one nearest to me has decided to open Amelia THIS weekend, wasting one of its four screens for at least a week if not more…considering the film has already opened in and left most mainstream theaters around town…I don’t get it…

  • 4 11-19-2009 at 10:29 am

    Nick Davis said...

    WOW.

  • 5 11-19-2009 at 10:36 am

    AmericanRequiem said...

    fail. we all really saw this one coming, too bad

  • 6 11-19-2009 at 11:28 am

    Jim T said...

    I’m honestly sorry for the people that made the film but perhaps I’m more sorry for the people that will pay half a ticket to see this. But really, sad.

  • 7 11-19-2009 at 11:52 am

    Simone said...

    this is embarrassing! I didn’t think it would fail so badly.

  • 8 11-19-2009 at 12:21 pm

    al b. said...

    EPIC
    FAIL

    I almost pity the film… almost.

  • 9 11-19-2009 at 2:23 pm

    Puchika said...

    Geez I hope Nair can rehabilitate herself after this

  • 10 11-19-2009 at 3:23 pm

    Mickche said...

    wow, that really wasa epic. It fared a little better in Australia where it roughly took AUD$340,000 on 158 screens for its opening week.

  • 11 11-19-2009 at 4:03 pm

    Silencio said...

    wow. wow.

  • 12 11-19-2009 at 6:14 pm

    A said...

    Fox Searchlight, or whoever is distributing Ameila, needs to just give up. The movie was terrible!!! They’d probably have a better shot pushing Whip It or Adam. Even though both of those films did not do very well, they’ve gotten great reviews.

  • 13 11-20-2009 at 2:01 am

    Andrew said...

    Agree with A. Fox Searchlight should stop wasting money and time promoting a dead horse.

  • 14 11-20-2009 at 3:11 am

    Guy Lodge said...

    A & Andrew: To be fair, the above has nothing to do with pushing it for awards. It’s about trying to flog a few tickets for a film that’s losing money in UK theaters now. Business.

  • 15 11-20-2009 at 4:46 am

    A said...

    Well, whoever is distributing the movie in the UK should have waited until next year to release the movie, or should have had go straight to DVD. They had to know that it wouldn’t do very well. If they were not trying to push Amelia for awards, which they unfortunately still are, they would have never released it during this time when the movie has a chance to be recognized by awards like the BAFTAs.